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| NEW YORK--(BUSINESS
WIRE)--July 31, 2000--The Internet ratings report for the week ending July 23 from
Nielsen//NetRatings, the Internet audience measurement service in the industry from
Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq:NTRT - news),
shows that the media spotlight on Napster in the past week has caused more people to visit
the site and download the file-swapping software. Napster.com rose 92 percent in traffic
to peak at 849,000 unique home visitors on Friday, July 28, the day the court stay was
granted, from Tuesday, July 25, the day before the federal court's ruling (see Table 1). The site broke the 800,000 unique visitor mark both on Friday and Saturday, covering more than three percent of all active home Internet users each day. In addition, on Friday, the day the stay was announced, downloads of Napster software more than doubled from the day before to 22 percent of its audience, indicating renewed interest (see Table 2). ``The increase in the downloads of Napster on the heels of the court
stay is a strong indication that digital downloading has hit critical mass among American
Web consumers,'' said Allen Weiner, vice president of analytical services at NetRatings.
``The data underscores the consumers' thirst for MP3 music. Rather than fight this
evolution, the entertainment industry should embrace it and develop sensible solutions to
capitalize on this market opportunity.'' Table 1. Daily Traffic to Napster.com, July 17-29, At-Home
---------------------------------------------------------------------
Date Unique Audience Page Views Reach % Time (hrs:min:sec)
---------------------------------------------------------------------
17-Jul 686,157 1,544,771 1.3 0:05:11
18-Jul 740,209 2,141,762 1.4 0:06:39
19-Jul 730,423 1,608,282 1.4 0:04:36
20-Jul 621,416 1,542,861 1.2 0:05:18
21-Jul 577,231 1,168,428 1.2 0:05:15
22-Jul 620,418 1,544,969 1.4 0:06:38
23-Jul 746,014 2,020,927 1.6 0:06:24
24-Jul 512,145 1,254,267 1.7 0:05:01
25-Jul 443,070 1,285,383 1.5 0:05:51
26-Jul 690,046 1,932,243 2.3 0:05:15
27-Jul 758,372 2,114,123 2.6 0:05:04
28-Jul 849,196 3,046,215 3.1 0:05:04
29-Jul 828,259 2,996,580 3.1 0:05:25
Source: Nielsen//NetRatings Daily Overnight Analysis
Table 2. Percentage of Napster's Audience that Download the Software,
At-Home
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Event Date % of Napster Software Downloads
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23-Jul 15.4
24-Jul 15.4
25-Jul 11.5
Injunction ordered 26-Jul 13.5
27-Jul 10.2
Stay announced 28-Jul 22.2
29-Jul 20.8
Source: Nielsen//NetRatings Daily Overnight Analysis
Weekly Internet Ratings The following set of at-home and at-work information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Banner Ads and Average Web Usage statistics for the week ending July 23, 2000. Nielsen//NetRatings: Top 25 Web Sites by Property
July 17-23, 2000
Ranking of the Most Visited Web Properties
Top 25 Properties, At-Home
Property Unique Time Per Person
Audience (000) (hrs:min:sec)
AOL Websites 28,069 0:13:45
Yahoo! 25,227 0:28:54
MSN 19,268 0:21:37
Microsoft 16,189 0:06:05
Lycos Network 9,482 0:12:38
Excite@Home 8,462 0:16:03
GO Network 7,556 0:12:42
eUniverse Network 5,271 0:07:43
Time Warner 5,195 0:09:14
AltaVista 5,077 0:09:04
eBay 4,952 0:51:08
NBC Internet 4,801 0:08:06
About.com 4,681 0:07:06
Amazon 3,846 0:09:27
iWon.com Inc. 3,674 0:28:34
LookSmart 3,268 0:04:21
Ask Jeeves 3,114 0:07:04
The Go2Net Network 3,037 0:05:35
EarthLink 2,944 0:09:50
CNET Networks 2,441 0:06:12
iVillage 2,423 0:08:36
Real Networks 2,393 0:03:57
Viacom International 2,390 0:12:32
American Greetings 2,378 0:08:15
Snowball 2,338 0:12:20
Top 25 Properties, At-Work
Property Unique Time Per Person
Audience (000) (hrs:min:sec)
Yahoo! 13,496 0:38:57
AOL Websites 12,757 0:17:53
MSN 10,775 0:28:28
Microsoft 9,730 0:08:26
Lycos Network 5,612 0:14:43
Excite@Home 5,156 0:16:24
GO Network 4,550 0:18:49
Time Warner 3,540 0:14:55
AltaVista 3,358 0:12:25
Amazon 3,183 0:12:29
eBay 2,883 1:10:45
About.com 2,657 0:06:57
NBC Internet 2,556 0:08:36
iWon.com Inc. 2,531 0:35:39
eUniverse Network 2,282 0:08:18
CNET Networks 2,052 0:06:36
ZDNet 1,812 0:08:07
The Go2Net Network 1,763 0:07:29
CNN 1,742 0:21:07
Ask Jeeves 1,738 0:06:25
EarthLink 1,551 0:09:45
LookSmart 1,465 0:05:21
Weather Channel 1,459 0:07:11
Real Networks 1,415 0:03:30
Mapquest 1,414 0:07:31
Example: The data indicate that 2.3 million home Internet users visited at least one of the Snowball-owned sites during the week, and each person spent, on average, a total of 12 minutes and 20 seconds at one or more of their sites. Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period. Nielsen//NetRatings: Top Ten Advertisers July 17-23, 2000 Top advertisers, ranked by banner impressions, are based on data from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user's screen. Top 10 Advertisers, At-Home Advertiser(a) Impressions (000) Reach % 1. TRUSTe 504,182 24.5 2. Microsoft 370,575 37.1 3. Yahoo! 228,033 28.9 4. America Online 128,434 26.2 5. AllAdvantage 120,409 3.9 6. Amazon 110,318 30.0 7. eBay 95,392 14.8 8. Casino On Net 90,832 12.5 9. Next Card 71,844 17.8 10. Barnes and Noble 67,582 20.2 Top 10 Advertisers, At-Work Advertiser(a) Impressions (000) Reach % 1. TRUSTe 389,978 33.1 2. Microsoft 238,510 44.3 3. Yahoo! 156,475 35.7 4. AllAdvantage 141,405 3.2 5. Amazon 81,290 38.9 6. E*TRADE 65,031 14.5 7. eBay 63,404 17.1 8. National Discount Brokers 61,029 7.2 9. Datek 57,706 10.4 10. SkyAuction 56,156 1.8
Example: An estimated 67.5 million Barnes and Noble ad banners were completely loaded on at-home users' computers during the surfing week. These banners were delivered to 20.2 percent or 12.8 million home Internet users. Nielsen//NetRatings: Top Ten Ad Banners Viewed July 17-23, 2000 Top Banners, ranked according to reach percentage, are cited from BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service. Top 10 Ad Banners Viewed At-Home
Advertiser(b) Reach % Creative
1. Bonzi Software 7.6 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99 Now!
2. Capital One 7.2 How FAST do you want your credit decision?
3. ClassMates 5.5 Do you know this person? Who could she be?
4. E Term 5.5 Save 50-70% on Term Life Insurance
5. Capital One 5.1 How FAST do you want your credit decision?
9.9% Fixed APR
6. Capital One 4.8 0% Intro>>9.9% Fixed. Not just another
pretty card
7. Network Solutions 4.8 Want a Web Address? Type it here!
8. Barnes and Noble 4.5 Save up to 90% at barnesandnoble.com on
bargain books!! Shop Now!
9. AmeriDebt 4.4 Danger! Bill Problems? We Can Help You
Save $!
10. Next Card 4.4 How long does your VISA APR go? How about
a 2.9% APR from Next Card.
Top 10 Ad Banners Viewed At-Work
Advertiser(b) Reach % Creative
1. Bonzi Software 15.1 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99 Now!
2. TreeLoot 9.5 Punch the monkey and win $20!*
3. E Term 8.9 Save 50-70% on Term Life Insurance
4. Capital One 8.5 How FAST do you want your credit decision?
5. Next Card 7.6 How long does your VISA APR go? How about
a 2.9% APR from Next Card.
6. GetSmart 7.6 Find a mortgage. On your terms.
7. Network Solutions 7.5 Want a Web Address? Type it here!
8. ClassMates 7.4 Do you know this person? Who could she be?
9. Capital One 7.2 How FAST do you want your credit decision?
9.9% Fixed APR
10. NewDomain 7.1 Get a domain now. Only $15.
(b) Ad banners that run predominantly on an advertiser's own property
or house ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
July 17-23, 2000
Data below represent activity for the average Internet user during
the designated weekly period.
Current Week % Change from Current Week % Change from
At-Home Last Week At Work Last Week
Number of
Sessions
per Week 6 0 11 +10.0
Number of
Unique Sites
Visited 6 0 13 +8.3
Page Views per
Week 232 0 383 +4.4
Page Views per
Surfing Session 39 0 36 +2.9
Time Spent per
Week 3:07:10 -0.9 5:42:47 +3.4
Time Spent during
Surfing Session 0:31:23 +0.1 0:32:15 +1.5
Duration of a
Page viewed 0:00:48 0 0:00:54 -1.3
Average Click
Rate for Top
Banners 0.28 -12.5 0.2 25.0
Active Internet
Universe (actually
surfed) 63.7 million +0.7 28.2 million -0.4
Current Internet
Universe Estimate
(had access, but did
not necessarily go
online) 144.2 million -0.1 34.1 million 0
About Nielsen//NetRatings Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 65,000 panel members in the United States. The U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, and measure the Internet experiences of more than 150,000 Internet users. Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com. Editor's Note: Please source all data to Nielsen//NetRatings. Contact: NetRatings, Inc.
Jennifer Fan, 408/941-2951
or
Niehaus Ryan Wong
A.J. Desjardins, 650/827-7022
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