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Napster Hoopla Has Little Effect on Sales of Portable MP3 Players

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug 9, 2000--Sales of portable MP3 players remained flat in the last three weeks of July, according to data compiled by OneChannel.net, the Web-based e-commerce measurement and analysis hub for retailers and manufacturers. Despite the increasing popularity of downloadable MP3 music files, data from OneChannel.net's participating retailers indicates that sales of portable MP3 players saw no significant increase during the recent media frenzy regarding Napster's file sharing technology.

After a slight spike in March and April, likely a result of students placing a higher value on portability while traveling for spring break, portable MP3 player sales have declined for 3 straight months, according to data from OneChannel.net retailers. This trend continued through July, meaning the excitement over Napster did not translate into a radical change in online sales of these players.

The full report (including chart) can be viewed by accessing the company's homepage at http://www.onechannel.net/PR_08_09_00_index.html

About OneChannel.net reports

OneChannel.net welcomes use of its data and reports by interested publications, media and analyst firms, as long as appropriate attribution to OneChannel.net is provided. To inquire about editorial or analytical usage of OneChannel.net data and reports please contact Liz O'Connell at (650) 373-2966 or liz@sipr.com

ABOUT ONECHANNEL.NET

OneChannel.net is the Web-based hub for retailers and manufacturers to measure and analyze e-commerce sales performance. OneChannel.net's flagship service, ChannelMetrics, provides actual sales transaction data and information via the Web in near real-time. OneChannel.net has over 30 retail partners, including buy.com, Egghead.com and Outpost.com, in addition to a strategic alliance with Excite@Home. Based in Mountain View, Calif., OneChannel.net is privately held and funded by Advanced Technology Ventures (ATV), Norwest Venture Partners and Selby Venture Partners. More information on the company can be found at its Web site, http://www.onechannel.net.


 

Contact:

     SIPR for OneChannel.net
     Liz O'Connell, 650/373-2966
     liz@sipr.com

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