11
August 2000. Scipher plc, the technology development and licensing
company, announces the award of a license to C-Media Electronics, the leading Taiwanese PC
chip manufacturer, for its 'Sensaura' 3D Sound technology. The agreement allows C-Media to
distribute Sensaura technology with their audio chips - significantly increasing the
availability of Sensaura worldwide.
- The outstanding international success of Sensaura has reinforced its
position as the de facto 3D audio standard for the global PC market, with the product
being represented in more than an estimated 25 million PCs worldwide.
- The partnership with C-Media provides an important additional channel
for the distribution of Sensaura to soundcard and PC manufacturers globally.
- The new licensing agreement will give C-Media access to exclusive
'Sensaura' innovations, increasing the competitiveness of their audio chip product range.
"We are proud to announce our partnership with Sensaura, who we
feel offer the most complete 3D audio solution for the PC industry. We have always taken
great pride in offering the best price/performance ratio products in the PC market and
will continue to do so with this new Sensaura option", said Eric Cheng, CEO C-Media.
Sensaura continues to extend the boundaries of 3D audio realism for
speakers and headphones resulting in the recent launch of several innovative products. The
C-Media chip will include the following specific Sensuara features:
- Sensuara MacroFX creates 'near-field proximity effects' as
experienced in real-life when objects move very close to the listener, such as bees
buzzing around your head or bullets flying past your ear.
- Sensuara EnvironmentFX up to 26 different pre-set sound effects
are provided such as underwater environments, caverns etc.
- Sensaura MultiDrive integrates front and rear sound hemispheres
with such precision that you will start looking over your shoulder for reassurance that
there isn't anyone or anything behind you!
Dr Ken Gray, Chairman of Scipher, said: "We are delighted to
extend our partnership with C-Media through this licensing agreement. C-Media is a key
licensee as its market is growing rapidly both in Asia and the US. Sensaura is now the
world's leading 3D sound company and through our licensees we are making Sensaura products
available to an ever increasing number of end users.''
BACKGROUND INFORMATION
Sensaura
Sensaura is the number one 3D audio software company in the world with an estimated share
of the growing world market exceeding 50%. Sensaura technology has already been licensed
to silicon chip manufacturers such as The Yamaha Corporation, Crystal Cirrus Logic Inc.,
ESS Technology Inc. and Analog Devices Inc. These audio chips are incorporated into
soundcards and motherboards within desktop and laptop PCs manufactured by leading
companies including Dell, Compaq, Intel, NEC, IBM, Fujitsu, Toshiba, Sony, Packard Bell,
and soundcard manufacturers including Yamaha, Diamond, Guillemot, Terratec, Turtle Beach
and Videologic.
Based in the United Kingdom, Sensaura is at the forefront of audio
research both in the PC and the consumer electronics market. Sensaura's licensees control
over 80% of the PC audio chip market world-wide.
Visit the Sensaura website : www.sensaura.com
C-Media
Established in 1991, C-Media Electronics Inc. is a dedicated IC design house headquartered
in Taiwan, specialising in analog/digital mixed-mode IC design. Alongside its target
products, which include audio chips and clock generators, C-Media provides its customers
with chip design, manufacturing sales and technical services. C-Media customers are
leading electronics component suppliers which include ASUS, ECS Group, Leadtek, and
Protac, represented in a variety of worldwide PC brands.
Sensaura, Sensaura MultiDrive, Sensaura MacroFX, Sensaura
EnvironmentFX, Sensaura ZoomFX and Sensaura Virtual Ear are all trademarks and/or
registered trademarks of Sensaura Ltd or Central Research Laboratories Ltd which are
wholly owned subsidiaries of Scipher plc. |