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VideoLogic DRX-601E is First In-Home DAB Receiver Under £300 |
| VideoLogic Systems - a
division of Imagination Technologies - today announces its DAB Digital Radio Tuner
DRX-601E. The DRX-601E breaks the price barrier that has kept digital radio from achieving
mass-market adoption with a RRP of just £299 (inc. VAT) - several hundred pounds less
than typical DAB receivers currently available. DAB (Digital Audio Broadcast) technology provides distortion free, high quality digital radio reception, massively improving on the quality of traditional radio services and offers extensive data transmission capabilities which enable new services to be offered by broadcasters. Radio stations currently broadcasting in digital in the UK include the Digital One network (www.digitalone.co.uk <http://www.digitalone.co.uk>), whose stations include Classic fm, talkSPORT, Virgin and seven new digital only national stations, local stations such as Capital Radio and LBC, and BBC Radio 1 - 5. The DRX-601E Digital Radio Tuner will be available from a major High Street retail chain from early-November with volume shipments in the stores for Christmas. Says Kevin Dale, president, VideoLogic: "Advances in digital radio technology and the high level of integration now available allows our DRX-601E tuner to be priced for a mainstream audience without sacrificing great looks and audio quality. This is the receiver radio fans have been waiting for and marks a watershed in the development of DAB. We intend the DRX-601E to be the catalyst that kick-starts the mass market for digital radio." Says Quentin Howard, CEO, Digital One: "Until now digital radio has only been affordable to high-end consumers, not the mass market. We are delighted that VideoLogic is introducing this revolutionary product, which will bring the pleasure and quality of digital radio to a much wider audience. Just as digital television will replace analogue broadcast, digital radio will replace FM, MW and AM radio broadcasts with high-quality audio fit for the 21st century. That's why everyone calls it 'Digital Radio - Tomorrow's Wireless'." Analogue FM or MW radio signals suffer from several kinds of interference travelling between the transmitter and the radio, caused by tall buildings, the landscape or weather conditions. Digital radio selects the strongest regional transmitter automatically and then actually uses any obstacles as reflectors to create multiple path reception conditions that optimise receiver sensitivity and ensure users get digital-quality sound with no break-ups. As well as crystal-clear reception and high-detail digital-quality sound, DRX-601E can provide additional information including station identification, track listings, traffic and news data or other text (dependent on transmission content provided by the broadcasting station), which is displayed on the DRX-601E's integral LCD screen. The stylish design of the
DRX-601E is intended to complement the user's hi-fi separates system, either as an
additional input source to a hi-fi amplifier or as a replacement for an existing radio
tuner. DRX-601E has a high quality slim-line aluminium fascia with a very easy to use
interface. The system is accompanied by a fully featured infrared remote control for the
easy selection of main channel or secondary service broadcasts. Secondary service is a
'sub-channel' that can contain additional broadcasts like news, competitions or expanded
information that enrich the user's enjoyment of the main broadcast. Digital One also markets and promotes digital radio for the industry
in general with the distinctive "Digital Radio" logos and the phrase
"Digital Radio-Tomorrow's Wireless" which helps consumers identify digital radio
products (which used to be referred to as DAB). Digital One organises various
trade and consumer activities and takes part in shows such as Live 2000 and the Hi-Fi
Show. |
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