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SRS Labs' New WOW(TM) Audio Products for Computers, Video Game Consoles And Personal Portables Make Debut at RetailVision

At RetailVision, retailers were enthusiastic about the product line stating that because both the line and the technology compliment so many existing core retail products, they predicted great incremental revenue opportunities. The WOW-branded products from SRS Labs improve bass performance, enlarge the sound image size of smaller speakers and headphones and restores quality and audio dynamics to digital audio played over external speakers or headphones. The technologies behind the products are designed to enhance today's digital audio files played in formats from MP3 and audio CDs on computers to personal portable players and video games on video game consoles.

First in the product line is the Company's award-winning translucent blue WOW Thing(TM) for Computers that dramatically improves music and game audio quality when played on computers using external powered speakers or headphones.

WOW Thing(TM) for Game Consoles is a gaming accessory kit that includes a clear translucent WOW Thing along with all of the RCA cables and adaptors needed for connecting to any video game console system including the new PlayStation 2 launching later next month.

The third product in the Company's WOW product series is a newly-designed, battery-operated, portable version of the WOW Thing called WOW Man for Personal Portables which easily slips into backpacks and shirt pockets and enhances the bass and dynamics of digital audio while on-the-go. It eliminates the ``tinny'' sound from MP3 players, CD players by dramatically improving the sound of audio files played over headphones. Perfect for music-lovers on-the-go.

SRS Labs has developed the WOW technology to help improve audio quality of digital files played through small speakers. WOW will increase the width and height of the sound field giving the end user the sensation of listening to larger speakers. WOW also includes the Company's TruBass(TM) technology that restores missing bass tones that either cannot be performed using smaller speakers or that has been minimized by the digital audio compression. The audio enhancement of WOW and especially TruBass in the WOW products has been demonstrated across the country -- each time concluded with the listener exclaiming ``WOW!''

Users are able to adjust the level of TruBass to their own personal preference in each of the WOW products. WOW is adjustable in the WOW Thing for Computers and WOW Thing for Game Consoles due to the variety of external speaker types and sizes available on the market. The WOW Man for Personal Portables has a pre-set WOW level designed for headphone usage.

About the WOW Product Line:

WOW Thing(TM) for Computers, (WOW-012) the award-winning audio enhancement product for Macs and PCs, will produce a larger sound field and increase perceived dynamics of any external powered speakers or headphones while playing digital music such as MP3 files, .WAV files or streaming audio from the Internet. It also includes a TruBass knob for users to increase the bass -- no matter what the bass capabilities are of the speakers. Available Now. SRP $39.95

WOW Thing(TM) for Game Consoles, (WOW-013) based on the WOW Thing for Computers, allows video game lovers to quickly enhance the sound quality and bass of video game audio played over their TV. This kit comes equipped with everything needed to easily set up with any video game console features a headphone jack that also produces WOW and TruBass effects for personal listening enjoyment. Parents will truly appreciate this feature as well. Available mid October. SRP $49.99

WOW Man(TM) for Personal Portables, (WOW-018) is a sleek new portable version of the WOW Thing for Computers, but for music-lovers on-the-go. Makes any headphone listening experience more robust by producing more dynamics, more bass and more spatial separation -- a must for laptop, portable MP3, CD or DVD owners and frequent travelers. Available late November. SRP $59.95

For more information about the WOW product line or SRS Labs, contact Joanna Skrdlant, Director of Marketing at SRS Labs, 949-442-1070 x5138, joannas@srslabs.com or visit www.wowthing.com. For information about becoming a reseller or distributor for the WOW product line, contact Mark Abes, Channel Sales Manager, 760-730-0188, marka@srslabs.com

About SRS Labs, Inc.

SRS Labs is a leading provider of audio and voice enhancement technology solutions. SRS Labs' businesses consist of licensing audio and voice enhancement technologies to manufacturers of consumer electronics, computer, video gaming and telecommunications equipment; the design, manufacture and distribution of components, integrated circuits, sub-assemblies and finished products for the consumer electronics and home entertainment markets and broadcasting Internet music and entertainment through the Company's subsidiary, SRSWOWcast.com. For more information on SRS Labs' technologies, the company's worldwide licensing program, its design and manufacturing capabilities, or Internet broadcasting and entertainment site, visit the Company's website at http://www.srslabs.com.

SRS, WOW, WOW Thing, TruBass and the SRS symbol are registered trademarks of SRS Labs, Inc. in the United States and selected foreign countries. All other brand names mentioned are trademarks or registered trademarks of their respective holders.

Statements in paragraph 1 regarding availability of product on retail shelves is a forward-looking statement. While the company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the company's objectives and goals will be realized. Factors that may affect the company's expectations, as disclosed in the release, and which may cause results to differ materially from those expressed in forward-looking statements, include the acceptance of the company's products, the ability of SRS Labs, Inc. to negotiate and maintain distribution and reseller agreements and accounts, and market demand for the products.

SOURCE: SRS Labs, Inc.