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November 10th, 2000 – London, England- Sensaura,
the 3D positional audio technology company today announced that they
will be presenting at the Intel Pentium 4 Processor Software Pavilion
at COMDEX Fall 2000, the worlds largest annual technology expo, due to
be held in Las Vegas Nevada, USA between 13-17 November.
This has resulted from Sensaura’s engineering efforts, which have been dedicated towards the optimization for the Intel Pentium 4 processor. This Optimization is targeted to obtain maximum performance when running on Pentium 4 processor based systems. Peter Clare, VP Software Engineering at Sensaura said, "Sensaura technology is a leading player in the future of PC audio. Many believe that the Intel P4 processor will set the standards of the next generation PC and we are happy to attend and contribute to Intels awareness campaign." Sensaura will demonstrate software applications that have been optimised for the Pentium 4 processor, principally Sensaura’s host based 3D positional audio driver and Sensaura Jamma. Sensaura Jamma is a stereo enhancement software program that will specifically enhances MP3 audio playback on PCs. The software application, which will be launched at COMDEX, is available as a software download from the Sensaura website: www.sensaura.com/jamma Visit Sensaura at the following locations at COMDEX FALL 2000: UK Pavilion, Sands Convention Center, stand number 226A. About Sensaura Based in the United Kingdom with its parent company, Scipher plc, Sensaura is at the forefront of audio research both in the PC and the consumer electronics market. Presently holding technology licensing agreements with vendors such as Yamaha, ESS Technology, ADI, Crystal Cirrus Logic and C-Media, Sensaura’s technology licensees control over 80% of the PC audio chip market world-wide. In addition to Sensaura 3D Positional Audio, the company has developed other technologies, most notably Sensaura Virtual Surround Technology. The Sensaura portfolio of intellectual property at present has an increasing number of world-wide patent filings. Although now an independent organisation, Sensaura retains strong links with it’s sister company, Central Research Laboratories (CRL), EMI’s former research centre, of which it was previously a business unit. Sensaura is a wholly owned subsidiary of the technology development and licensing company, Scipher plc. About Scipher Scipher's large and expanding portfolio of advanced technology products and know-how mainly derives from its own R&D resources, investment and expertise. This distinctive characteristic of Scipher in today's intellectual property (IP) management sphere, stems from a distinguished tradition of advanced R&D that dates back more than 70 years. It includes inventions and developments of historic importance, among them stereo recording, television broadcasting and the CT brain scanner, for which one of Scipher's present staff won a Nobel Prize. Today, Scipher focuses on the key technology areas of Electronics, Optics, and Magnetics and targets opportunities in technology-driven, high growth markets. These are pursued through a number of product streams that exploit existing technologies and new developments. Currently, around two-thirds of Scipher's revenues are earned outside the UK, with products sold or licensed in over 30 countries. Sales Contact: Media contact: Farhaan Mirza ref: pr023i |
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