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Name Change Marks Evolution of Service Offerings in Music Video Merchandising For Entertainment Companies, Artists, and Retailers

Oozic plans to leverage Creative's stronghold in digital entertainment to support integrated marketing programs for record labels, retail merchandisers, and emerging artists. With deployment of the popular Oozic Player, formerly known as the LAVA! Player, at over 5 million, efforts are underway for the aggressive development and deployment of its visual merchandising and promotions software and services. The Player is available as a free download from www.oozic.com. Additionally, the Oozic Producer, an advanced music video authoring tool, is available on-line for $29.95 (MSRP).

``Our technology marks the next big evolutionary leap for marketing music and linking entertaining promotions on and off-line,'' says Barry Raskin, director of Oozic. ``In the 60s and 70s, superstar bands like the Beatles were promoted primarily through print and radio. The 80s and 90s created overnight sensations using music videos on TV. In both instances, the fan was entirely passive. Oozic raises the bar, providing a video cocktail that blends a 3D virtual environment, computer art and graphics, and music video entertainment, all of which can be customized by the fan in real time.''

Labels can use Oozic's music video software on enhanced CDs to promote bands, sponsors, and products. Oozic provides a complete music packaging solution for label on-line campaigns. Embedded hyperlinks, album art, and 3D visualizations create an intuitive two-way bridge connecting CD purchasers to specific websites for highly customized consumer outreach.

Oozic also provides engaging, cost-effective, and customizable display solutions for retailers. Virtual billboards, interactive kiosks, and flat-panel end-caps represent some of the company's planned offerings. Oozic's new suite of services are designed to replace static point-of-purchase collateral with informative video displays that can be updated instantaneously, locally or remotely through a server. These in-store promotions seamlessly integrate with on-line programs to maximize ROI.

``Getting the attention of the consumer in an 'information-overload' marketplace is the biggest challenge for business today,'' commented Mike Barnes, chief brand manager of Oozic. ``Oozic is all about giving businesses the power to ''Wow!`` their consumers in an instant and stand out in a crowd. There's nothing else like it on the market, which is why we wanted a name as unique as the product itself, conveying a blending and morphing of music with 3D videos.''

Oozic is one of several strategic initiatives funded by Creative. Famous for its Sound Blaster® sound card and for launching the multimedia revolution, Creative is now driving digital entertainment on the personal computer platform with products like its highly acclaimed NOMAD® Jukebox. Oozic adds a compelling visual component to many of Creative's PC-based and portable music products.

About Oozic

Oozic, an Internet venture from Creative Technology Ltd., is the premier provider of interactive 3D MusicVideo software and services for artists, record labels, retailers and music enthusiasts. Businesses can use Oozic as an innovative marketing channel to engage consumers by transforming music into a 3D visually enhanced interactive experience. Oozic enables users to customize and interact with audio-driven 3D videos that dynamically evolve in sync with music. Oozic MusicVideos are scalable and can be viewed on a PC or projected for in-store displays or live performances. For more information on how Oozic is setting the standard for the next generation of Internet music entertainment and merchandising, please visit www.Oozic.com.

About Creative

Creative Technology Ltd. is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere. To learn more about Creative and explore Personal Digital Entertainment (PDE), visit www.creative.com.

This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.

NOTE: The Creative logo, Sound Blaster and Blaster are registered trademarks and Oozic, MuVo and Music Voyage are trademarks of Creative Technology Ltd. in the United States and/or other countries. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. And/or its affiliates under license. All other brand names or products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.

SOURCE: Creative Technology Ltd.