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| SAN MATEO, Calif. and TEL
AVIV, Israel, Nov. 15 /PRNewswire/ -- Waves Ltd. today announced that Microsoft (Nasdaq:
MSFT) has integrated Waves' MaxxVerb(TM) artificial reverberation technology as a DirectX
Media Object (DMO), a new technology in DirectX 8. The inclusion of MaxxVerb brings
professional-quality audio reverberation effects to interactive games and entertainment
developers using DirectX 8. DirectX Media Objects, the new Microsoft standard for media data filtering and processing, enables software developers to deliver high-quality, interactive music and other sound in Windows-based applications, including professional authoring applications and interactive games. MaxxVerb is a highly effective tool for creating artificial reverberation effects in audio streams. It delivers an accurate simulation of distance from the sound source and of rooms, halls, stadiums, and other acoustic spaces, making it seem as if the sound is being heard in the place simulated. ``Waves' MaxxVerb is ideal for Microsoft's new DMO architecture as it enables music applications and games developers able to provide real-world, even larger-than-life, sound in their Windows-based products,'' said Harish Nadiu, General Manager, Digital Audio and Video, Digital Media Division. ``MaxxVerb's superb reverberation effects greatly improve the end users' listening experience.'' Gilad Keren, chairman and CEO of Waves, added: ``We are very pleased Microsoft decided to integrate MaxxVerb technology into DirectX 8 as their recommended reverberation effect for DirectMusic. This opens up a potential new market to Waves, enabling us to explore the licensing of our other audio processing technologies directly to interactive games developers.'' About MaxxVerb MaxxVerb is an artificial reverberation process for creating the illusion of distance and space in an audio stream. While maintaining relatively low computational costs, MaxxVerb can convey an accurate simulation of rooms, halls and other acoustic spaces, as well as distance. MaxxVerb has previously been delivered in a number of consumer products, such as home theater products, sound cards, multimedia products, games, and musical instruments. About Waves Waves, Ltd., which began operations in 1993, is the leading provider of Audio Technology Intellectual Property (IP). Waves' Maxx technology is setting a new standard in audio signal processing, providing psychoacoustic audio IP that radically enhances audio performance. Waves' IP has been licensed to several leading companies, including Motorola and Microsoft. The Waves mission is to continue developing and providing IP that enables unparalleled sonic quality for all audio applications. Headquartered in the United States, Waves also maintains a wholly owned R&D subsidiary in Israel. For more information, visit our Web site at http://www.waves.com. Reader Contact Information North America: Waves, Inc., 306 West Depot Ave., Suite 100, Knoxville, TN, 37917, Tel: (865) 546-6115, Fax: (865) 546-8445, Info@waves.com, www.waves.com. Israel: Waves, Ltd., Azrieli Center 1, 21st floor, Tel Aviv, Israel, 67021, Tel: 972-3-6081648, Fax: 972-3-6081656, Info@waves.com, www.waves.com. KS Waves, US Waves, Waves, the Waves logo, and MaxxVerb are either
registered trademarks or trademarks of Waves Ltd. Microsoft is a registered trademark of
Microsoft Corporation in the U.S. and /or other countries. Motorola and ONYX are
registered trademarks of Motorola. Other company, brand, product, and service names are
trademarks or registered trademarks of their respective holders. Company Contact: PR Agency Contact:
Jeana Partin Alan L. Weinkrantz
707-276-1223 210-820-3070 ext.103
pr@waves.com alan@weinkrantz.com
SOURCE: Waves Ltd. |
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