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The first promotion offers a $75 rebate with the purchase of a Panasonic DVD-A7 or $100 with purchase of a Technics DVD-A10 DVD-Audio/Video player. As a bonus, consumers will receive an additional $50 rebate if they buy a Technics SA-DA8K, SA-DA8N or SA-DA10N DVD-Audio Ready receiver on the same date as they purchase a Panasonic or Technics DVD-Audio player.

The second promotion offers free DVD-Audio recordings with the purchase of a Technics or Panasonic DVD-Audio/Video player, Panasonic portable DVD-Audio player, Panasonic micro-system with DVD-Audio or Panasonic car DVD-Audio player/receiver. The customer chooses two or three DVD-Audio recordings (depending on product purchased) from a selection of albums including Emerson, Lake & Palmer, Natalie Merchant, Big Phat Band, Aaron Neville, Willie Nelson, Bobby Short and Daniel Barenboim Beethoven.

Sales receipts, serial numbers and original UPC bar codes from the cartons must accompany the offer form. Products must be purchased between November 7, 2000 and January 31, 2001. All requests must be postmarked by February 28, 2001.

Major record companies such as Warner Music, Surrounded by Entertainment and 5.1 Music are producing music in the DVD-Audio format to utilize its Advanced Resolution surround capability for 6 channel or 2-channel sound. It is anticipated that hundreds of titles will be available in the marketplace by yearend. The titles incorporate brand new mixes and new artist photos.

Panasonic and Technics consumer electronics products are marketed in the United States by Panasonic Consumer Electronics Company (PCEC), a division of Matsushita Electric Corporation of America (MECA). MECA is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd., (NYSE: MC) of Japan, one of the world's largest producers of electronic and electric products for consumer, business and industrial use. Prices are in U.S. dollars. (Consumers seeking more information on the company's products can call Panasonic's Customer Call Center at 800-211-PANA or access the Panasonic home page at http://www.Panasonic.com or the Technics home page at http://www.technicsusa.com. Media interested in Panasonic or Technics press releases can gain information via the Panasonic web site at Internet Keyword: Panasonic Press Room or through New Directions Public Relations' toll free fax-back system at 888-734-7490.)

SOURCE: Panasonic Consumer Electronics Company