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Campaign Kicks-Off in United Artists Theaters Across the Country Before Blockbuster Summer Releases

The marketing campaign features a series of theater ads and plans include extending the theme to on-line and print media advertising starting in July with a two-page ad. The first in the series of theater ads began airing on over 1,600 screens in United Artists theaters across the country on Friday, May 21st. The theater ad will also be shown on June 4th during screenings of this Summer's blockbuster hits. Creative plans on promoting their top entertainment solutions for the desktop in theater ads to follow.

"As I'm sure theater-goers will agree, Creative's new ad delivers the excitement of the powerful multimedia technology Creative Labs brings to the PC," said Sim Wong Hoo. "We are now reaching mainstream audiences with a vivid audio and visual experience that exemplifies the thrilling entertainment available through our products."

"We're pleased to have been able to call upon award-winning talent to demonstrate the Hollywood-quality audio Creative now delivers," said Patrick Cosson, senior marcom manager at Creative. "We're aiming for 'stop everything' reactions from the theater audience and feel that high-quality theaters such as those selected to screen the current blockbuster hits are the perfect venue to show the extraordinary realism our Environmental Audio technology delivers for PC entertainment."

Production Crew: Hollywood Talent Creative selected Pandemonium to produce the first in the series of theater ads for "The Difference Will Amaze You" campaign. Pandemonium has a long list of industry-acclaimed credits. Director, Mark Dippe along with producer Clint Goldman and special effects producer Steve Williams have worked on industry-acclaimed productions such as the movie Spawn and have either individually or collectively worked on The Mask, The Abyss, The Flintstones, Jurassic Park and Rising Sun among others. For the music, Creative selected award-winning composer, Pete Scaturro. Pete has produced highly acclaimed theme songs for TV including The Practice and Unsolved Mysteries. Pete has also worked as a musician and producer with a diverse group of artists including George Clinton, William Burroughs and Chris Isaak.

Mastered at Skywalker Sound
The first theater ad was mastered at Skywalker Sound in a THX certified theater for surround-sound playback in Dolby Digital, DTS, SDDS and Dolby Surround formats.

About Creative
Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the "Blaster" family name. With the new Sound Blaster(R) PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.

Please visit our web site at www.creative.com. This announcement relates to products available in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements. SOURCE Creative Technology Ltd. Web site: http://www.creative.com CONTACT: Theresa Pulido of Creative Labs, Inc., +1 408-546-6416, tpulido@soundblaster.com; or gary brotman of golin/harris international for Creative Labs, Inc., +1 213-623-4200 IN: CPR MLM