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Unique Games Plus Affordable Price Equals Market Magic for New NINTENDO GAMECUBE

Today, video game players find themselves immersed in the incomparable game play offered by the world's only new single-purpose video game console, as 700,000 NINTENDO GAMECUBE systems go on sale across the country. At a suggested retail price of $199.95 and boasting a launch library of nearly 20 exceptional games by the holidays, NINTENDO GAMECUBE stands poised to become the most-wanted video game system in the United States. Even with hardware shipments on track to reach 1.1 million by Dec. 23, supplies may sell out quickly in some locations.

``Nintendo is the only manufacturer in the world solely dedicated to creating the world's best interactive entertainment,'' says Peter Main, executive vice president, sales and marketing, Nintendo of America. ``And because NINTENDO GAMECUBE isn't concerned with duplicating the DVD, CD player or computer you already own, we haven't had to compromise the quality of our software or the affordability of our hardware.''

``Best Buy is excited to offer its customers NINTENDO GAMECUBE,'' says Jill Hamburger, vice president of Video Games & Computer Software for Best Buy. ``We feel that Nintendo is poised to be successful this holiday season due to their outstanding game heritage.''

Among the nearly 20 games available before the holidays are four unique Nintendo titles: Luigi's Mansion(TM), a spooky, ghost-filled quest to find Luigi's missing brother Mario; Wave Race: Blue Storm(TM), a soul-soaking watercraft romp for up to four players; Super Smash Bros. Melee(TM), a fray pitting more than 20 of Nintendo's unparalleled franchise characters in face-to-face action; and Pikmin(TM), the industry's freshest game concept, which breathes new life into garden growths. These NINTENDO GAMECUBE titles carry a suggested retail price of $49.95.

These titles join forces with a wide array of third-party games from the world's most accomplished independent publishers that will put players inside the cockpit of an X-Wing fighter...on top of custom skateboards, snowboards and motocross bikes...and in action in front of riotous crowds at all the venues of the NHL, NFL and MLB.

Legendary Nintendo game-developer Shigeru Miyamoto, responsible for all of Nintendo's first party NINTENDO GAMECUBE titles including Luigi's Mansion and Pikmin and the renowned designer of Mario(TM), Donkey Kong(TM) and other popular characters, directed the design of the groundbreaking NINTENDO GAMECUBE controller.

``Of course, what you will see before your eyes with NINTENDO GAMECUBE are wondrous sights,'' says Miyamoto. ``But this is only half of your connection with the game because our form of entertainment is active, not passive. It is your hands that direct the movements on screen and we believe the NINTENDO GAMECUBE controller allows you to become far more a part of your adventure than ever before.''

NINTENDO GAMECUBE, measuring only 4.3`` x 5.9'' x 6.2``, is available in Indigo and Jet (black) colors. Also available are: extra controllers (MSRP $34.95) in Indigo, Jet, Spice (orange), and Indigo/clear; Memory Card 59 (MSRP $14.95); and magazine-length Official Player's Guides with the secrets to conquering every Nintendo-published title (MSRP $14.99). All software is programmed onto proprietary 1.5GB optical discs, and the hardware is designed to accommodate both future 56k and broadband network modems.

In addition, games are in development that will allow game play connectivity between NINTENDO GAMECUBE and Nintendo's handheld Game Boy® Advance.

As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy®, Nintendo® 64, Game Boy Advance, and NINTENDO GAMECUBE(TM). Since the release of its first home video game system in 1985, Nintendo has sold more than 1.4 billion video games worldwide, creating enduring industry icons such as Mario(TM) and Donkey Kong® and launching such franchises as Zelda(TM) and Pokemon®. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

For more information about NINTENDO GAMECUBE, Game Boy Advance or any other Nintendo product, visit the company's Web site, www.nintendo.com or www.nintendogamecube.com.

Contact:

     GOLIN/HARRIS
     Julia Roether/Tom Stratton, 213/623-4200