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Summit Sessions Feature Key Executives |
| AGOURA HILLS, Calif., Dec.
19 /PRNewswire/ -- Senior executives from DTS (Digital Theater Systems, Inc.) a leader in
digital surround sound, will speak during several sessions at the CEA Mobile Surround
Summit, taking place in Las Vegas on January 7, the day before 2002 International CES
begins. The CEA Mobile Surround Summit is a convergence of car manufacturers, mobile electronics retailers and audio experts at the forefront of advances in mobile surround technology. Participating on three summit panels, DTS executives will explore the newest technology formats, products and marketing trends in the burgeoning mobile surround market. ``Millions of consumers are now enthusiastically enjoying 5.1 surround sound in their living rooms, for both DVD movies and music videos,'' said David DelGrosso, Vice President of Marketing for DTS Entertainment, the division of DTS that licenses, produces and markets 5.1-channel music content. ``In 2002, the demand for 5.1 discrete surround for the automobile will be sparked and fueled by the widespread introduction of new music-only surround re-mixes that also transcend the traditional audio experience.'' DTS executives will take part in three of the Mobile Surround Summit
panel sessions: Understanding Formats and New Format Developments
8:45 AM Monday, January 7, 2002, North Hall LVCC Room N254
Lorr Kramer, Director of Technology Marketing at DTS, will explain how
different DTS technologies can be utilized in mobile sound.
Selling the Mobile Surround Sound
1:30 PM Monday, January 7, 2002, North Hall LVCC Room N254
David DelGrosso, Vice President of Marketing for DTS Entertainment, will
join retailers and manufacturers in this discussion about how
merchandising, presentation, marketing, promotion and advertising impacts
consumer interest in mobile surround.
New Mobile Surround Product Premiere
4:00 PM Monday, January 7, 2002, North Hall LVCC Room N254
Glenn Arentzoff, Manager of Consumer Licensing at DTS, will examine the
newest mobile gear and how it impacts mobile surround technology.
In addition to participating in the CEA Mobile Surround Summit, DTS will also be exhibiting during the 2002 ICES, January 8-11, at LVCC Meeting Room #N236 for consumer application demonstrations; plus a DTS Entertainment DVD-Audio store in the Alexis Park Booth #2801, and round-the-clock DVD-Audio 5.1 music demonstrations at the Alexis Park Booth #2901. About DTS Consumer / Pro Audio Division DTS is an innovator in the development of multi-channel digital sound solutions for the consumer electronics and professional audio markets, including home A/V, video games and consoles, personal computers and mobile and portable audio systems. Today, every major consumer electronics manufacturer supports DTS technology. Addressing the demand for DTS-encoded content worldwide, DTS also offers hardware and software encoders to the professional audio communities, allowing them to produce DTS audio content directly. About DTS Entertainment DTS Entertainment is the wholly-owned subsidiary of DTS that licenses, produces, and markets an expansive series of DVD-Audio and 5.1 Music Discs, to millions of DTS Digital Surround enthusiasts. Currently, there are more than 100 DTS Entertainment music titles available covering a wide variety of genres, including pop/rock mega-hits such as The Eagles' Hell Freezes Over and Sting's Brand New Day. For more information, please visit www.dtsEntertainment.com . About DTS DTS (Digital Theater Systems, Inc.) is a digital technology company dedicated to delivering the ultimate entertainment experience. A pioneer in multi-channel audio, DTS is featured on more than 20,000 motion picture screens worldwide; in home theater, car audio, PC and game console products, as well as 5.1 Music, DVD-Video, DVD-Audio and DVD-ROM software. DTS decoders are in every major brand of 5.1-channel surround processors, and in more than 16 million consumer electronics products. Founded in 1993, the company is headquartered in Agoura Hills, California and has offices in the United Kingdom and Japan. For further information, please visit www.dtsonline.com . DTS, DTS-ES and Neo:6 are registered trademarks of Digital Theater Systems, Inc. SOURCE: Digital Theater Systems, Inc. |
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