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Sound Blaster(R) Audigy(TM) Delivers High-Speed IEEE-1394 Transfer to Devices

Creative SB1394 is an IEEE-1394a /SBP-2 compliant interface that is integrated with the new Sound Blaster Audigy line of PC audio cards. It provides a high-speed serial input/output (I/O) digital connectivity solution and enables a vast increase in content transfer rate from the PC to digital devices and external drives. As specified by the IEEE-1394a standard, devices connected to a PC via a Creative SB1394 interface can transfer audio and video content at up to 400 Mbps, as much as 30 times faster than USB 1.1. SB1394 also establishes superior peer-to-peer PC networking capability with other PCs equipped with Sound Blaster Audigy.

The Creative SB1394 Certification Program was developed to give consumers not only the assurance of compatibility and trouble-free installation, but also performance between Creative SB1394 and other 1394-equipped systems and devices. Products that are Creative SB1394 Certified may carry a special logo on packaging, for easy identification by consumers. The Creative SB1394 Certification Program for IEEE-1394 devices includes testing in data transfer, power management, and a hot plug test.

As sales projections for digital video camcorders stand at more than 8 million units for 2002*, a significant number of consumers will find an immediate application for video transfer using SB1394. Canon DV camcorders are among the devices that are currently Creative SB1394 Certified. ``The Creative SB1394 Certification Program brings to light the fact that Canon camcorders can transfer video to the PC at 1394 speed. It increases our product benefits when customers can store and share their images and videos with friends and family so much more easily and quickly,'' said Michael Zorich, assistant director of marketing, Photographic Products Group, Canon U.S.A.

A number of storage solutions from manufacturers such as Maxtor® Corporation are Creative SB1394 Certified. ``We are excited to work with Creative on the implementation of IEEE-1394-based technology to make the backup and storage of MP3, video and data files extremely fast and easy,'' said Bentley Nelson, director of strategic marketing, Consumer Electronics Business at Maxtor. ``Using IEEE-1394 for convenient connectivity to Creative's Sound Blaster Audigy, our high performance Maxtor External Storage and 3000DV Personal Storage products offer the capacity to store thousands of digital music and image files, along with many hours of video content, which can easily be moved from one system to another.''

For more information about the Creative SB1394 Certification Program, please visit developer.creative.com/SB1394 and www.soundblaster.com.

About Creative

Creative is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

About Canon

Canon U.S.A., Inc. is an industry leader in professional and consumer imaging solutions and, through its parent company, Canon Inc. (NYSE: CAJ - news), is a top patent-holder of imaging technologies. The company's comprehensive product line includes networked multifunction devices; digital and analog copiers (color and black and white); printers, scanners, image filing systems, and facsimile machines; camcorders, cameras and lenses; and semiconductor, broadcast and medical equipment. Canon employs 12,000 people at more than 30 facilities throughout North, Central and South America and the Caribbean.

About Maxtor

Maxtor Corporation (www.maxtor.com) is one of the world's leading suppliers of information storage solutions. The company has an expansive line of storage products for desktop computers, network storage, high-performance Intel-based servers, and consumer electronics. Maxtor has a reputation of being a proven market leader, providing consistent high-quality products, and service and support for its customers. Maxtor and its products can be found at www.maxtor.com or by calling toll-free 800-2-MAXTOR. Maxtor is traded on the NYSE under the MXO symbol. Gartner Dataquest

NOTE: Sound Blaster is a registered trademark and Audigy, Sound Blaster Audigy and SB1394 are trademarks of Creative Technology Ltd. in the United States and/or other countries. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. and/or its affiliates under license. All other brand or product names are trademarks or registered trademarks of their respective holders and are hereby recognized as such.

This announcement relates to products launched in the United States of America. The product names, content, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements.

SOURCE: Creative Technology Ltd.