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SRS Labs and Micronas Create Strategic Alliance to Deliver SRS Audio Technologies to Global Television Market

Largest Supplier of TV DSPs Enables Licensing of SRS Labs' Popular Stereo Audio Enhancements for Millions of TV Products Worldwide

SANTA ANA, Calif. and FREIBURG, Germany, June 11 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (Nasdaq: SRSL - News), a leading provider of patented audio and voice technologies and Micronas (SWX: MASN; Neuer Market Frankfurt: MNSN), a leading global semiconductor company, today announced a strategic alliance that will make SRS Labs' technologies vastly more available to the global television market. Under the terms of the first licensing agreement between the two companies, Micronas will feature SRS Labs' WOW(TM) stereo audio enhancement technology in two families of digital signal processor (DSP) semiconductors that target low-to-mid priced TVs, the highest unit volume segments of the global TV market. These two chip families, MSP34xy and MSP44xy, sold more than 130 million chips in total to date.

"This new relationship creates a powerful partnership," said Lenka Koloma, director of European sales and marketing, SRS Labs, Inc. "With Micronas' deep penetration in the TV market and our strong portfolio of audio technologies, this new alliance brings significant business opportunities to both companies. Micronas is the world's leading TV-Audio chip supplier with a market share of 60 percent worldwide. By working closely with Micronas, we can leverage the sales teams of each company and aggressively co-market the solution to the TV market."

Micronas supplies chips to all of the world's leading television manufacturers. The global stereo-TV market reached 53 million units in 2001 and is expected to grow to 90 million by year 2005. The SRS WOW feature will be available on the Micronas TV audio processors in June 2002 and will be marketed by the global sales force of both SRS Labs and Micronas. SRS Labs will receive a per unit licensing fee for each television shipped with WOW and expects licensing revenue from this new DSP solution to begin as early as Q3 2002.

"Our alliance with SRS Labs enables Micronas to be once more the first semiconductor supplier to offer a great sound improvement technology in a single-chip TV-Audio solution," said Stefan Hepp, marketing manager TV audio & IF of Micronas. "SRS Labs has a good reputation for quality, WOW is a strong brand and our customers have been requesting the technology as a feature in our TV chips. As a result of this partnership, existing Micronas customers can now immediately license and use WOW to improve the audio performance of their television products without the need to change their current product designs."

SRS Labs' WOW technology uses patented audio processing techniques to enlarge the sound image field and dramatically improve the bass performance of television speakers. Manufacturers can save costs by licensing WOW while utilizing smaller speakers and still provide a higher quality audio experience.

WOW has already shipped in over 200 million consumer hardware and software products globally including products from Sony, Olympus and Microsoft. To hear an online demonstration of WOW, visit http://www.srslabs.com/demonstrations.asp#WOW .

  • Key features of WOW include:
  • Wider and taller sound image field
  • Larger sweet spot
  • Deep, rich bass tones
  • Dramatic quality improvements to audio listening experience
  • Improved clarity of speech from TV programs, videos and DVD movies
  • Superior game audio from stereo video game consoles connected to the

television speakers

About Micronas

Micronas (SWX: MASN; Neuer Market Frankfurt: MNSN), a semiconductor company group with worldwide operations, is a leading supplier of cutting-edge IC and sensor system solutions for consumer electronics, multimedia and automotive electronics. The holding is headquartered in Zurich (Switzerland). Currently, the Micronas group employs about 1500 people. In 2001, it generated over CHF 566 Million in sales. Micronas develops and holds patents for its own picture- and sound-improvement technologies and also supplies selected licensed technologies of e.g. Dolby Laboratories and SRS Labs, Inc. For more information on Micronas and its products, please visit www.micronas.com

About SRS Labs, Inc.

SRS Labs, Inc. ( www.srslabs.com ) and its subsidiaries provide advanced technology solutions for high growth consumer markets, including home theater, DVD, portable audio, wireless devices, game consoles, automotive, broadcast, Internet and personal computer software. SRS Labs, the parent company, develops the core audio and voice technologies and licenses these patented technologies to over 200 well-known manufacturers and semiconductor companies, including Sony, RCA, Philips, Kenwood, Mitsubishi, Hitachi, Microsoft, and Pioneer. ValenceTech, Ltd., ( www.valencetech.com ) SRS Labs' Hong Kong-based subsidiary, is a leading fabless application specific integrated circuit (ASIC) design and manufacturing company providing analog and digital ASIC solutions to the world's leading manufacturers of consumer electronics, gaming, telecommunications and computer products. SRS Labs' subsidiary, SRSWOWcast Technologies, ( www.srstechnologies.com ) focuses on the Internet and broadcast markets by developing and licensing customized hardware and software products incorporating SRS Labs' patented technologies. The information on the above-referenced websites is not incorporated by reference into this press release.

Except for historical information contained in this release, statements in this release, including those of Ms. Koloma in paragraph two are forward- looking statements and projections (which include statements concerning plans and objectives of management for future operations) that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors (including risks and uncertainties) may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the general market conditions concerning semiconductor business, the acceptance of SRS Labs' technologies by Micornas' customer base, Micronas' ability to maintain and grow its TV DSP market share, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

For further information, please contact Investors, Tami Yanito, x 3093, tami@srslabs.com, or Media, Jennifer Drescher, x 5110, jenniferd@srslabs.com, both of SRS Labs, Inc., +1-949-442-1070; or Media, Iris Bahr of Micronas, +49 (761) 517-2324, media@micronas.com.

SOURCE: SRS Labs, Inc.

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