| SAN RAFAEL, Calif., June 24
/PRNewswire/ -- THX, formerly a division of Lucasfilm Ltd., has been spun off as an
independent company, THX Ltd. Lucasfilm remains an investor in the newly formed privately
held company, along with other corporate and private investors. The formation of THX Ltd.
will allow the company to further expand into markets outside of Lucasfilm's core areas of
expertise. To better serve its current markets and position
the company for growth in new areas, THX Ltd. also announced a reorganization of its
programs and services into five key areas: THX Studio, THX Cinema, THX Home, THX Mobile
and THX Games. In the professional arena, THX will continue to expand its licensees in the
newly established THX Digital Cinema Certification Program as it develops new standards
and criteria for the next generation of THX Theatres. The THX Digital Cinema Program
establishes performance and quality levels for digital systems and individual digital
cinema components, including projectors and servers. Additionally, under THX Mobile and
THX Games, THX is targeting car audio systems and computer games and game consoles as key
areas for expansion.
"As a separate company, THX is better positioned to grow our
existing markets as well as new areas where our expertise in quality sound and picture
presentation can be applied," said Mike Hewitt, Acting General Manager, THX Ltd.
"One of these exciting new areas is the Digital Cinema initiative which now falls
under the THX Cinema umbrella."
THX Ltd. is dedicated to achieving superior presentation quality in
theatres, homes and cars through a unique combination of design standards and
certification programs. For studios and filmmakers, THX Studio provides comprehensive
quality assurance and mastering programs for theatrical film and digital releases. THX
Cinema works with the worldwide exhibition and post-production community to deliver the
ultimate cinema experience by designing and building certified theatres that adhere to
comprehensive and proprietary THX standards. THX Home allows consumers to replicate the
theatre experience at home through THX certified home theater and multimedia products. THX
performance is also available in automotive entertainment systems through THX Mobile, and
for computer games and game consoles through THX Games.
SOURCE: THX Ltd. |
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