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Creative Offers Affordable And Outstanding 5.1 Multi-Channel Performance With Their Latest Inspire 5.1 5100 Speakers

High-impact audio experience at minimal cost

--August 1, 2002--Creative (Nasdaq: CREAF), the worldwide leader in digital entertainment products for the personal computer and the Internet, announces Creative Inspire 5.1 5100 speakers which will be available at the beginning of August at the price of £69.99 incl. VAT.

Designed to maintain the reputation of the Inspire range for exceptional audio delivery, they offer users a genuine Dolby® Digital 5.1-channel audio experience when connected to 5.1 sound cards such as the Sound Blaster Audigy, Sound Blaster Extigy or Sound Blaster Live! They are the ideal partners for PC-based entertainment such as gaming, multi-channel audio and DVD movies. An ideal choice for first-time multi-channel users, they also give enhanced 5.1 sound quality with EAX® Advanced HD and Microsoft® DirectSound® 3D supported content.

The 5 satellite speakers in this new system extend the Inspire range design principles. With a powerful presence and finished in black, their advanced design includes unique contours which project sound in the optimum pattern at 6 Watts RMS per channel, while special amplifiers ensure smooth, natural, surround sound. The compact, powered cube-style wood subwoofer pumps out 12 Watts RMS of solid, booming bass and the entire system offers a frequency response from 44Hz to 20kHz ensuring outstanding results with any audio content and a 'real life' listening experience for the user.

Creative has designed a complete ownership experience into these speakers. From the moment the user opens the box, everything is made quick and easy to set-up and operate. All cables are supplied and within minutes users will be impressed by new levels of detail and clarity in music or other entertainment, as well as enjoying greater excitement in games of all kinds. An ergonomically-designed remote volume control with power on/off LED indicator comes as standard, adding the final touches of comfort and refinement.

"These speakers are the ideal introduction to 5.1 channel sound for users who are ready to move up to a more powerful, involving audio platform," says Leonardo Colucci, brand manager for Speakers with Creative Labs Europe.

"Their looks complement their performance," he adds. "They are compact and elegant and will enhance any setting and when they start to play, listeners will be amazed that so much impact and reality can be achieved at such a competitive price!"

About Creative Labs

Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed D.A.P Jukebox. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are based in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. A fully fledged European operation was put in place by General Manager Michael Sullivan, with sales offices in France, Spain, Portugal, Italy, Germany, UK, Benelux, Denmark, Sweden and Poland. Creative's European Operations and Technical Centre (EOTC) facility is based in Dublin, Ireland. The EOTC acts as the central hub to Creative Labs' European business, providing an efficient localised and customised product supply for the European market and customer support to complement sales office activities in several countries. The European operation currently employs around 500 staff.

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