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MILPITAS, CA - October 14, 1998 - Creative Labs, Inc. (NASDAQ: CREAF), the leading provider of multimedia hardware for the PC, today announced that over 50 game titles are slated to ship this holiday software shopping season with support for Creative's Environmental Audio Platform. Creative's Environmental Audio technology adds powerful effects that can include reverb, echo, acoustic properties for room size and many other effects that place the game player in the middle of the action. Environmental Audio technology goes beyond 3D positional audio to create actual interactive environments in real time that deliver an action-packed realistic experience.

The list of 3D games supporting Creative's Environmental Audio standard continues to grow. Developers are using Creative's Environmental Audio Extensions (EAX) application programmer's interface (API) to include support for Environmental Audio technology. Currently over 50 EAX-based 3D game titles are slated to ship during the holiday season including hot new titles like Activision's Heavy Gear II, Bungie's Myth II, Electronic Arts's Sim City 3000, Madden 99, FIFA 99, Dreamworks' Trespasser, Ion Storm's Daikatana, Fox Interactive's Alien Vs. Predator, and many more. For a complete list of over 50 current or forthcoming EAX titles, please check Creative's Web site at www.soundblaster.com/sblive.

"The support for our Environmental Audio Platform from game developers has been overwhelming," said Sim Wong Hoo, chairman and chief operating officer at Creative. "This level of support from top game developers further underscores the establishment of Environmental Audio as an industry standard."

Environmental Audio
Creative's new audio standard, Environmental Audio, takes a systems approach to delivering the Environmental Audio experience - from the audio processor and the underlying Environmental Modeling algorithms, to the speaker systems and the API for gaming software - Creative provides a complete experience with systems for its Environmental Audio Platform. Based on the new Sound Blaster® Live! family of audio accelerators, Environmental Audio delivers a completely new way to experience games, music and entertainment on the desktop. Environmental Audio goes beyond 3D positional audio-sounds will appear to come from all corners of the room or space adding reverb, echo, and other effects consistent with the room acoustics, position of the player, source of the sound, and many other cues.

Creative Technology Ltd develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, Systems Integrator and retail channels under a variety of trademarks, including the "Blaster" family name. With the new Sound Blaster® PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.

Note : Information regarding software titles in development is subject to change without notice.