San Jose, CA. -- Sept. 20, 2002 -- BAM! Entertainment, Inc. (Nasdaq: BFUN) announced today that Analog Device's advanced Audio Rendering Technology, SoundMAX® SPX, has been incorporated into vehicle-based stunt game Chase: Hollywood Stunt Driver for the Xbox video game system.  SoundMAX SPX's "animated audio" - interactive, event-driven sounds that respond to game physics, environmental variables and user input - allows for hyper-realistic sound effects in Chase's Hollywood setting of multimillion dollar sets, special effects, huge explosions and amazing stunts.  Developed by South African-based developer I-Imagine and published by BAM! Entertainment, Chase: Hollywood Stunt Driver will hit retail shelves next week with an MSRP of $49.99.

"Considering all the effort we've put into creating diverse vehicles and settings for Chase, we were not about to settle for flat, static audio," said Dan Wagner, Managing Director, I-Imagine.  "SoundMAX SPX gave us the power to mold each individual movie setting into a truly unique situation."

Chase: Hollywood Stunt Driver follows the career of Chase Corrada, a sexy young stuntwoman starting her promising career as an action movie stunt driver.  Players will have to hit their marks as they attempt jumps, smash through props and race through sets in order to please the director before moving onto the next action-packed stunt. With four unique movie sets and a variety of vehicles, Chase promises heart-pounding action and spectacular movie-style special effects.

"Chase is a perfect vehicle for SoundMAX SPX," said Beth Doherty, director of business development, Analog Devices, Inc.  "By applying our audio technology to their excellent concept, I-Imagine has created one of the most dynamic titles of the year. Our tools helped them to quickly produce Hollywood quality sound effects while giving the audio programmer full control over every sonic aspect."

"Both I-Imagine and Analog Devices are committed to taking full advantage of the Xbox's technical capabilities, and it really shows with this title," said Alain Tascan, vice president of worldwide product development, BAM! Entertainment.  "Chase excels in the areas of both graphics and audio, which serves to take an already great game and converting it into an amazing stunt driver gaming experience."

About BAM! Entertainment, Inc.
Founded in 1999 and based in San Jose, California, BAM! Entertainment, Inc. is a developer, publisher and marketer of interactive entertainment software in North America and Europe.  The company develops, obtains, or licenses properties from a wide variety of sources, including global entertainment and media companies, and publishes software for video game systems, wireless devices, and personal computers.   The company's common stock is publicly traded on Nasdaq under the symbol BFUN.  More information about BAM! and its products can be found at the company's web site located at www.bam4fun.com.

About SoundMAX SPX
SoundMAX SPX is a cross-platform audio rendering solution that provides highly realistic interactive audio for game titles. Based on both physical and event modeling technologies, SoundMAX SPX alleviates the repetitive nature of sound-effects processing by using advanced audio rendering and manipulation techniques. This results in more organic sound effects that reflect user input in real time. Developed and supported by Analog Devices' Audio Rendering Technology Center SoundMAX SPX allows game title developers to easily create, deliver and control high-quality sounds with an unmatched level of interactivity.
 

SoundMAX is a registered trademark and SPX is a trademark of Analog Devices Inc.  All other trademarks mentioned are the property of their respective owners.

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Susan Kramer
Public Relations Director
BAM! Entertainment
333 W. Santa Clara Street, Suite 716
San Jose, CA 95113
Office: (408) 298-7500 x313