| SINGAPORE, Sept. 23 /PRNewswire-FirstCall/ --
Creative Technology Ltd. (Nasdaq: CREAF - News), Creative
wishes to clarify a report from Bloomberg today that it plans
"to introduce a computer for music and movies." The
report is inaccurate, as Creative has no plans to introduce a
computer or PC.
During the Singapore launch of its latest sound card, the
Sound Blaster® Audigy(TM) 2, Creative showcased the Sound
Blaster Audigy 2 in a very quiet PC casing and power supply
that has an integrated liquid-cooling system. These
individual ultra-quiet components that are essential to
build a very quiet PC are especially important for the
market segment that the Sound Blaster Audigy 2 is targeted
at. The Sound Blaster Audigy 2 boasts very high quality
audio of 24bit/192KHz sampling and an unprecedented SNR of
106 dB and is slated to become the best audio component for
PC digital music entertainment, a la the up and coming
Advanced Resolution(TM) DVD-Audio standard.
These ultra-quiet components are being trial marketed by
Creative under the SLiX(TM) brand. The SLiX ultra-quiet
component concept is a way Creative hopes to show the PC
builders and system integrators how to build a very quiet
PC, which would be very important for the PC's move into the
living room as an entertainment device.
By leveraging on its well-established Creative brandname,
Creative hopes that this SLiX ultra-quiet component solution
will drive the momentum of the PC's advance into the
consumer entertainment space. This will have the positive
effect of greater adoption of Creative's high quality,
high-end PC audio components like the Sound Blaster Audigy
and Sound Blaster Audigy 2.
About Creative
Creative is the worldwide leader in digital entertainment
products for users of personal computers and the Internet.
Famous for its Sound Blaster® audio cards and for launching
the multimedia revolution, Creative is now driving digital
entertainment on the PC platform with products like its
highly acclaimed NOMAD® Jukebox. Creative's innovative
hardware, proprietary technology, applications and services
leverage the Internet, enabling consumers to experience
high-quality digital entertainment -- anytime, anywhere.
NOTE: Sound Blaster is a registered trademark of Creative
Technology Ltd. in the United States and/or other countries.
All other brand or product names mentioned herein are
trademarks of their respective holders and are hereby
recognized as such.
Source: Creative Technology Ltd.
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