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Monster Teams With THX To Introduce New Cable Line

THX Standards Ensure Signal Path Integrity and Simplified Installation for Home Theater Systems

BRISBANE, Calif. & SAN RAFAEL, Calif.--(BUSINESS WIRE)--Jan. 6, 2003--Monster® Cable Products, Inc., the world's leading manufacturer of high-end speaker, audio, video and computer cables, as well as AC power conditioning products, and THX® Ltd., the founder of quality assurance programs for superior cinema presentation and the leading provider of product certification and venue design for the entertainment and consumer electronics industries, today announced the introduction of the new Monster Ultra Series line of THX Certified Cables. The new line of cables brings home theater enthusiasts and installers high performance cabling at a reasonable price whether it is used with THX or non-THX certified components.

Monster Cable, in alliance with THX, has produced this new line of certified products incorporating specifications researched and developed by THX. The certification standards include a series of electrical, physical and ergonomic specifications that guarantee top-notch sound reproduction and premium-grade construction.

"Using Monster's new line of THX Certified cables guarantees trouble-free installation for consumers and eliminates installer callbacks caused by unexpected cabling problems," said Warren Mansfield, THX Technical Director.

"By teaming with THX, Monster hopes to engage a less technically-oriented audience who cares about great picture and sound, but not necessarily the technology it took to get there." said Peter Radsliff, Monster's Director of Product Development & Marketing. "Consumers know both the Monster and THX brands stand for high performance and high value, and trust the underlying technology to be outstanding."

THX developed cable specifications for accurate system connections because cabling is an important element in the signal path of home entertainment systems. Home theater systems, with their many additional channels and components, represent a unique challenge in maintaining the integrity of audio and video signals. A complete system typically includes source equipment, video monitors, a surround controller, room equalization, multi-channel amplification, and at least six loudspeakers. The cumulative effects of frequency response errors, hum, and other distortions become very audible in such complex, multi-channel home theater systems.

The specifications by which THX certifies cables include:

  • Audio cable electrical specifications for insertion loss and bandwidth to minimize frequency response deviations and signal losses, given a usage length.
  • A widely recognized color coding standard for easy channel recognition and simplified polarization.
  • Jacket printing of vital information to indicate polarity, grounding location and usage length limits.
  • Mechanical specifications for connection integrity insuring the cabling's longevity and reliability.
  • Video cable electrical specifications for insertion loss and bandwidth to preserve color purity and picture detail and stability.

The new Monster Ultra Series line includes:

  • Monster THX Certified Speaker Cable Monster's Ultra Series THX Certified speaker sable for higher performance hookup of home theater system, AV receiver or amplifier to home theater speakers.
  • Monster THX Certified Audio Interconnects Monster's Ultra Series THX Certified, high-performance audio interconnect, ideal for audio hookup of stereo or multi-channel formats including DVD audio, SACD, Dolby® ProLogic and Dolby Digital.
  • Monster THX Certified Digital Interconnects Monster's Ultra Series THX Certified fiber optic and digital coax for audio hookup of DVD and other components using Dolby Digital or DTS digital bitstreams.
  • Monster THX Certified Subwoofer Cable Monster's Ultra Series THX Certified subwoofer cable for hookup of home theater AV receiver to powered subwoofer
  • Monster THX Certified Video Cable Monster's Ultra Series THX Certified composite, S-video and component video cable for high quality connection of DVD, VCR or other video sources.

About Monster Cable®

Monster Cable Products, Inc. is the world's leading manufacturer of high performance cables for home, car and professional use as well as computers and computer games. Monster Cable is an indispensable component for music lovers, audiophiles, recording studios, sound professionals, musicians, custom-installers and home theater enthusiasts. Monster's audio cables have high performance sound characteristics that increase the clarity, dynamics and power of the audio signals that travel through them. Monster video cables give improved picture quality to television, projection TV, home theater and satellite systems. Monster computer and internet cables provide computer users with premium cables to maximize performance of computer, computer game and multimedia systems. Monster Power®, a division of Monster Cable, provides AC power conditioning and protection products for entertainment and computer systems.

About THX®

THX Ltd. is the founder of quality assurance programs for superior cinema presentation and the leading provider of product certification and venue design for the entertainment and consumer electronics industries. It was established in 1983 by George Lucas to ensure that the entertainment consumer experienced films as the director intended. For nearly two decades THX has played an integral role in the evolution of audio and video standards, defining optimal performance for the world's premiere hardware manufacturers, and recording and presentation venue designers. Today, THX Certification assures the finest picture and sound quality for cinemas, mixing studios, home theaters, DVDs, multimedia products, and luxury automotive vehicles.

THX is a registered trademark of THX Ltd. All other trademarks and registered trademarks are property of their respective owners.


Contact:

     Monster Products, Inc.
     Daniel Graham, 415/840-2000 Ext. 3062
     dgraham@monstercable.com
       or
     THX, Ltd.
     Ann Brighouse, 415/492-3915
     abrighouse@thx.com

Source: Monster Products, Inc.

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