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New Products Create a Party Wherever You're Parked

For the first time, Pioneer will offer DVD-Audio for in-car use, demonstrating the increasing popularity of multi-channel music. The AVH-P7500DVD offers these unique features:

     -- DVD-Audio (AVH-P7500DVD only) -- Listeners are encompassed in high
        fidelity sound with DVD-Audio playback for multi-channel music.  The
        availability of DVD-Audio titles continues to grow, with several
        hundred currently on the market.

     -- Dolby Digital 5.1 Channel (AVH-P7500DVD only) -- Experience
        multi-channel digital sound on the road with the built-in Dolby(R)
        Digital and DTS(TM) decoder.  Six high-volt (5V) pre-amp outputs, five
        full range and a discrete subwoofer output, provide 5.1 channels of
        surround sound.

     -- Dolby Pro Logic II (AVH-P7500DVD only) -- The built-in Dolby Pro
        Logic II decoder produces multi-channel surround sound from any stereo
        source.  The system uses matrix decoding to transform a two-channel
        signal from CD, MP3, XM or television to 5.1-channel surround sound.

     -- Multi-Channel Auto Equalizer (AVH-P7500DVD only) -- For the first time
        in the industry, Pioneer designed a multi media center that
        automatically sets the equalizers to optimize the sound in any
        vehicle -- even for multi-channel applications.

     -- TV tuner (AVH-P7500DVD only) -- On air broadcast can be accessed while
        the car is parked using the built-in diversity TV tuner.

"Popular features found in home entertainment products continue to be adopted into the car environment," said Michael Townsen, vice president of marketing for the mobile entertainment division of Pioneer Electronics (USA) Inc. "People want the same quality, control and convenience they get from home electronics in the car."

    All of Pioneer's new multi-media centers contain key features that enhance
the in-car experience:
     -- Touch Panel Operation -- Three audio/video displays, AVH-P7500DVD,
        AVH-P6500DVD and AVD-W6210, use touch panel screens and an
        easy-to-follow graphic user interface to simplify all audio, video and
        navigation functions.  Pioneer touch panel screens provide crisp
        picture quality that minimizes reflection without adversely affecting
        contrast levels.

     -- DVD-Video (DVD-R/RW) -- Pioneer's media centers can play conventional
        DVD-Video as well as DVD-R/RW discs.  As consumers use this DVD
        technology more often to record programs from television or to record
        home movies, they can be assured that those home-made discs will play
        back on Pioneer in-car DVD players.

     -- MP3 -- The extremely popular MP3 compressed audio format can be played
        on Pioneer multi-media centers.

     -- Dual Zone -- Dual zone capabilities enable simultaneous playback of
        two media sources at the same time, allowing playback of DVD movies or
        CDs for rear passengers while front passengers listen to AM, FM or
        satellite radio broadcast.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, California, and its U.S. Web address is www.pioneerelectronics.com . Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer and cable television equipment for the home, car and business markets. Pioneer Corporation focuses on four core business domains including DVD, display technologies, Digital Network Entertainment(TM) and components. Founded in 1938 in Tokyo, Pioneer Corporation and its affiliates employ more than 31,000 people worldwide. Its shares are traded on the New York Stock Exchange (NYSE: PIO).

For further information, please contact Aaron Levine of Pioneer Electronics (USA) Inc., +1-310-952-2401, alevine@pioneer-usa.com, or Julie Jaqua, +1-323-761-7405, jjaqua@gcigroup.com, for Pioneer Electronics (USA) Inc.