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"It's clear that people want in-car access to music in multiple digital formats -- whether that's their MP3/WMA library, CDs or XM Satellite Radio -- and you'll see wide industry support of that this year. Where Alpine's differentiation comes into play is in sound quality for these compressed digital media formats, as well as ease of use in navigating through large music collections. This is the advantage that consumers expect from Alpine," said Steve Witt, Alpine's vice president of Brand Marketing.

The CDA-9807 and CDA-9815 Bass Engine® head units feature Alpine's exclusive Media Xpander(TM) 500Mhz sound processor, which restores the original detail to compressed digital media formats delivering truer, more lifelike sound inside the car. They also feature an all-new enhanced user interface with Quick Search keys for easily finding and navigating through MP3/WMA libraries and XM's 100+ digital channels. Both units can display CD text and MP3/WMA track information.

Alpine's new CDA-9815 is the premier tuner in the company's entirely new 2003 SwingFace line. All of these head units feature a detachable front panel that swings down for access to the CD loading slot and can be positioned at one of three viewing angles. The CDA-9815 features a powerful 60W x 4 V-Drive amplifier and Alpine's advanced Bass Engine Pro sound tuning technology with new 6-channel digital time correction for a vastly improved sound stage in the vehicle. The stylish CDA-9815 has a black finish with bright blue LEDs and a three-color, two-line display for CD text or MP3/WMA song title and artist information.

The CDA-9815 can also take advantage of Alpine's exclusive iPersonalize(TM) service, an online toolkit that allow users to customize and fine tune their head unit for optimum performance within their specific vehicle.

Alpine's new silver finish CDA-9807 receiver brings premium sound tuning and multi-format digital music access to the mid-range market. The CDA-9807 features built-in MP3/WMA playback and can control any of Alpine's CD/MP3 changers. In addition, the CDA-9807 is Versatile Link(TM) ready, allowing consumers to easily input sound from independent auxiliary sources, such as MP3 players or video game systems, via a separate cable.

In addition, the CDA-9807 and CDA-9815 can be integrated with Alpine's new hands-free kit, MobileHub for the Nokia 6310i (CXA-B200NK). MobileHub allows speed dial and phone book access through the head unit and delivers superior sound quality by taking advantage of the vehicle's multi-speaker set up. MobileHub also allows users to receive SMS text message notification through the head unit.

     CDA-9807 Receiver/Changer Controller    CDA-9815 Tuner/Changer Controller

     Bass Engine Sound Tuning                Bass Engine Pro Sound Tuning
     * Subwoofer level control               * 6-channel digital time
       with phase selector                      correction
     * Bass center frequency                 * Subwoofer level control with
       and width control                        phase selector
     * Treble center frequency               * 5-band digital parametric EQ
       control                               * 6-position digital crossover
     * Media Xpander                         * Media Xpander
     * 50W x 4 MOSFET amplifier              * 60W x 4 V-Drive MOSFET
     * Quick Search navigation                  amplifier
     * XM Satellite Radio ready              * Quick Search navigation
     * MP3/WMA playback                      * XM Satellite Radio ready
     * CD text and MP3 ID3 tag               * MP3/WMA playback
        information display                  * CD text and MP3 ID3 tag
     * MobileHub ready                          information display
     * Versatile Link ready                  * MobileHub ready
     * 3 PreOuts, 4 Volts                    * iPersonalize service
     * 2 color display with Blackout         * MaxTune SQ
     * Remote control                        * 3 PreOuts, 4 Volts
                                             * 2-line, 3 color display
                                                with Blackout
                                             * Remote control

     Availability: February                  Availability:  March
     Target Retail Price: $280               Target Retail Price: $500

About Alpine Electronics

Alpine Electronics is the world's leading mobile electronics system supplier and an ISO certified corporation. Alpine specializes in an integrated platform concept for mobile multimedia with premium components for digital audio/video media playback, digital broadcast reception, security and satellite linked navigation. With research and development facilities in Asia, Europe and the U.S., Alpine is the global leader for mobile sound systems and in-vehicle navigation for both after-market and OEM factory installations. Alpine Electronics is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world's premier manufacturers of electronic components for computer, communications and car electronics equipment. In 2003, Alpine celebrates 25 years of bringing premium mobile electronics systems to consumers under the Alpine brand. Visit www.alpine-usa.com to learn more about Alpine products or to find an authorized retailer.