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Offers Windows Media Player 9 Users Ability to Enjoy Broadcast Quality Multichannel Audio From Almost any Content |
| SANTA ANA, Calif., Jan. 23
/PRNewswire-FirstCall/ -- SRS Labs, Inc. (Nasdaq: SRSL), a leading provider of innovative
audio, voice and ASIC technology solutions, today introduces a Circle Surround II software
plug-in for Windows® Media Player 9 Series users around the world. The Circle Surround II
Plug-in ("CS II Plug-in") is now available for purchase from SRS Labs, www.srslabs.com , as well as from Microsoft's newly
launched website, www.wmplugins.com for an
introductory price of $9.99. The CS II Plug-in is the only 5.1 surround sound plug-in available for the Windows Media Player 9 Series. This patented surround sound format allows PC users to enjoy 5.1 channels of high quality surround sound from all content (excluding DVDs) including mono, typical stereo sources (such as MP3 files), and other matrix surround-encoded material. Optimal performance is achieved with CS-encoded source material. Mike Canevaro, director of sales and marketing for SRS Labs' subsidiary, SRSWOWcast Technologies said: "Home theater is not just for the digital living room and the growing trend is toward surround sound capability for the PC, the car, as well as home recording. Circle Surround is the perfect technology to achieve true convergence of these different applications and media. Now those users who have a 5.1 sound card and speaker system can enjoy Circle Surround II surround sound from their MP3 files and playback of CD music." Circle Surround II is the most powerful and advanced matrix surround format available on the market today. Two advanced audio features from SRS Labs that make CS II the compelling choice for matrix surround decoding are SRS Dialog Clarity(TM) and TruBass®. SRS Dialog Clarity enables the listener to more easily and clearly discern actors' dialog from the rest of the soundtrack. TruBass technology creates the sensation of deep, rich bass over the front channels and subwoofer through monitoring the original program for low frequency audio. CS has been adopted by many of the leading electronics companies as a surround decoding option, including Kenwood, Marantz, Theta Digital, Accuphase, MAudio, Jaton, and Smart Devices. ESPN uses the Circle Surround surround sound broadcasting format for many of its sports telecasts, including the NFL and NBA games. Professional Circle Surround encoders and decoders are available from SRSWOWcast Technologies. For more information or to purchase these products, visit www.srstechnologies.com or email sales@srstechnologies.com . About SRS Labs Inc. SRS Labs, Inc. ( www.srslabs.com ) and its subsidiaries provide advanced technology solutions for high growth consumer markets, including home theater, DVD, portable audio, wireless devices, game consoles, automotive, broadcast, Internet and personal computer software. SRS Labs, the parent company, develops the core audio and voice technologies and licenses these patented technologies to over 200 well-known manufacturers and semiconductor companies, including Sony, RCA, Panasonic, Philips, Kenwood, Mitsubishi, Hitachi, Microsoft, and Pioneer. ValenceTech, Ltd., ( www.valencetech.com ) SRS Labs' Hong Kong-based subsidiary, is a leading fabless application specific integrated circuit (ASIC) design and manufacturing company providing analog and digital ASIC solutions to the world's leading manufacturers of consumer electronics, gaming, telecommunications and computer products. SRS Labs' subsidiary, SRSWOWcast Technologies, ( www.srstechnologies.com ) focuses on the Internet and broadcast markets by developing and licensing customized hardware and software products incorporating SRS Labs' patented technologies. The information on the above-referenced websites is not incorporated by reference into this press release. For further information please contact: investors, Tami Yanito, x 3093, tami@srslabs.com , or media, Jennifer Drescher, x 5110, jenniferd@srslabs.com , both of SRS Labs, Inc., +1-949-442-1070. Source: SRS Labs, Inc. |
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