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C-Media Announces First Software Implementation of Real-Time Dolby Digital 5.1 Encoder for PCs

C-Media and Dolby make it easier and more cost effective for PC users to have a rich Dolby Digital audio experience from more sound sources than ever before.

Taipei, Taiwan – January 8, 2003 – C-Media Electronics, Inc. announced that its latest engineering development, the world’s first software-based real-time Dolby Digital 5.1 encoder for the CMI9739 6CH AC97 CODEC, has obtained a certification from Dolby Laboratories. This achievement, which solidifies their expertise in audio solutions, allows C-Media to provide its customers with a fully complete 3D audio solution, including real-time Dolby Digital 5.1 encoder, and C-Media’s patented Xear 3D™ Sound and SPEAKER SHIFTER™ technologies.

“This real-time implementation of Dolby Digital Encoder technology using software will open new entertainment possibilities to millions of PC users, ” said John Chiang, Deputy Chief Engineer at C-Media. ”This software implementation of the real-time Dolby Digital encoder is so efficient that it takes only 7% of the CPU consumption from a Pentium 4 processor”.

“With this implementation, existing and future customers who are using C-Media’s PCI or AC97 audio chips can obtain high-quality Dolby Digital audio from the S/PDIF output much easier and from more sound sources than ever before”, commented Eric Cheng, President & CEO of C-Media. “Better yet, not only is the digital signal free from the usual problems present in traditional analog outputs, such as distortion and noise, but it also reduces the number of wires connected between PC and a HI-FI audio system. The real-time Dolby Digital Encoder technology digitally transmits data from the PC to a home theater system via a single RCA cable, instead of the three pairs of cables used with multichannel analog outputs in the past”.

“By creating a software implementation of the real-time Dolby Digital encoder technology C-Media has made it possible PC users to enjoy more entertainment than ever before in multichannel audio”, said Greg Rodehau, Director of PC and Games Technology Marketing for Dolby Laboratories. “This development marks a new milestone in the advancement of the real-time Dolby Digital encoder because for the first time Intel based PCs will be able to take advantage of this exciting multichannel audio technology.”

About C-Media
Established in Taipei, Taiwan in 1991, C-Media Electronics Inc. is a dedicated IC design house headquartered in Taiwan, orientated toward multimedia-related innovation and distribution. Currently, C-Media's target products comprise the high-end 6CH PCI audio chip CMI8738, high-performance AC97 CODECs (CMI9738/9739/9760), and other multimedia-related solutions, both audio and video. C-Media's products are widely applied in motherboards, notebooks, sound cards, digital TVs, and information appliances such as PC-based DVD players.

C-Media received “Award for Industrial Technology Advancement” from the Ministry of Economic Affairs R.O.C., for its dedication and contribution to the audio chip market in 2001. In June 2002, C-Media received “Best of Computex Taipei 2002” for the CMI9739 6CH AC97 CODEC with Xear 3D™ Sound Technology from Nikkei Byte and Nikkei WinPC. Later in December, 2002, the chipset again received “Outstanding I.T. Applications/Products Award” from The Committee for The R.O.C. Information Month. In addition to these honors, C-Media has also been granted patents in many different countries worldwide.

C-Media Electronics Inc.
6F, 100, Sec. 4, Civil Blvd.,
Taipei Taiwan 106 R.O.C.
Chinese News Contact: Mr. Deko Tsai
English News Contact: Ms. Ting Feng-ting Tsai
Tel: +886-2-8773-1100
Fax: +886-3-8773-2211
E-Mail: cmedia@ms4.hinet.net
URL: http://www.cmedia.com.tw
For Dolby:
Jim Arnold
415 645 5116
jja@dolby.com
Dolby, and the double-D symbol are registered trademarks of Dolby Laboratories.
Windows is a registered trademark of Microsoft Corporation.

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