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| Creative
and Cambridge Soundworks Bring the Home Theater Experience to the Desktop Third Generation PC-DVD Encore Dxr2 and
DeskTop Theater 5.1 Dolby Digital Speaker System Deliver an Unparalleled PC Entertainment
Experience |
| MILPITAS, CA - October 21, 1998 -
Creative Labs, Inc. (NASDAQ:CREAF), the world's leading provider of multimedia
products for the PC, and its wholly-owned subsidiary, Cambridge SoundWorks today announced
the shipment of the computer industry's first complete desktop theater system for the PC.
Creative's new PC-DVD Encore 5X with Dxr2 technology, and Cambridge
SoundWorks' DeskTop Theater 5.1 speaker system, combine industry-leading PC-DVD and
Dolby® Digital 5.1 surround sound technology to deliver a PC entertainment experience
that until now has only been available on highly-expensive traditional home entertainment
systems. PC-DVD Encore 5X with Dxr2 technology (DynamicXtended Resolution) picture enhancement technology is a complete DVD upgrade kit that includes everything needed to enjoy full-screen DVD video on the desktop. The Dxr2 board delivers DVD decoding technology with picture quality enhancements to provide PC-DVD Encore 5X with the same smooth, crisp, high-definition video playback found in the award-winning PC-DVD Encore Dxr2. The DeskTop Theater 5.1 speaker system was designed to complement PC-DVD Encore and provide a spectacular theater-like audio experience on the desktop with 5.1 channels of Dolby Digital (AC-3) audio. "Creative continues to build upon its PC-DVD expertise by delivering industry leading DVD technology advancements to the consumer," said Hock Leow, vice president of the Multimedia Division at Creative. "As the burgeoning DVD market continues to expand and grow, Creative will be at the forefront, championing revolutionary, value-added DVD solutions that meet the needs and demands of the PC entertainment enthusiast and the market at large."
Additional PC-DVD Encore 5x Features: PC-DVD Encore 5X continues to provide a natural upgrade path for consumers who want to replace their current CD-ROM drive with advanced technology that offers increased speed and capacity, as well as backwards compatibility. Industry experts predict that by the year 2000, sales of DVD will eclipse sales of CD-ROM units*. DeskTop
Theater 5.1 For Movies, Games and Music DeskTop Theater 5.1 provides Dolby Digital (AC-3) input for accurate playback of movie soundtracks and Dolby Digital encoded computer games. When paired with PC-DVD Encore 5X, or PC-DVD Encore Dxr2, the combination creates an unmatched home theater entertainment experience on the PC. DeskTop Theater 5.1 is ideal for all games that support Creative's Environmental Audio Platform - producing the ultimate gaming experience. The DeskTop Theater amplifier also includes Creative Multi-Speaker Surround technology for enhanced sound quality in games, music and movies. Developed by Creative, this unique technology takes a mono or stereo audio signal, not encoded for surround sound, and produces a surround sound effect by turning it into a 5.1 signal. Price
& Availability Cambridge SoundWorks, a subsidiary of Creative Technology Ltd., manufactures 39 different models of home stereo, car stereo, home theater and computer speakers. It is the country's first and largest factory-direct stereo company, selling its stereo speaker products and sound systems in its 26 retail stores in Massachusetts, New Hampshire, Maine, Connecticut and California. Its speakers and sound systems are also offered directly to the consumer through its national catalog. Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the "Blaster" family name. With the new Sound Blaster® PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa. |
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