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Creative and Cambridge Bring Home Theater Experience to the Desktop

Creative and Cambridge Soundworks Bring the Home Theater Experience to the Desktop

Third Generation PC-DVD Encore Dxr2 and DeskTop Theater 5.1 Dolby Digital Speaker System Deliver an Unparalleled PC Entertainment Experience

MILPITAS, CA - October 21, 1998 - Creative Labs, Inc. (NASDAQ:CREAF), the world's leading provider of multimedia products for the PC, and its wholly-owned subsidiary, Cambridge SoundWorks today announced the shipment of the computer industry's first complete desktop theater system for the PC. Creative's new PC-DVD Encore™ 5X with Dxr™2 technology, and Cambridge SoundWorks' DeskTop Theater™ 5.1 speaker system, combine industry-leading PC-DVD and Dolby® Digital 5.1 surround sound technology to deliver a PC entertainment experience that until now has only been available on highly-expensive traditional home entertainment systems.

PC-DVD Encore 5X with Dxr2 technology (DynamicXtended Resolution) picture enhancement technology is a complete DVD upgrade kit that includes everything needed to enjoy full-screen DVD video on the desktop. The Dxr2 board delivers DVD decoding technology with picture quality enhancements to provide PC-DVD Encore 5X with the same smooth, crisp, high-definition video playback found in the award-winning PC-DVD Encore Dxr2. The DeskTop Theater 5.1 speaker system was designed to complement PC-DVD Encore and provide a spectacular theater-like audio experience on the desktop with 5.1 channels of Dolby Digital (AC-3) audio.

"Creative continues to build upon its PC-DVD expertise by delivering industry leading DVD technology advancements to the consumer," said Hock Leow, vice president of the Multimedia Division at Creative. "As the burgeoning DVD market continues to expand and grow, Creative will be at the forefront, championing revolutionary, value-added DVD solutions that meet the needs and demands of the PC entertainment enthusiast and the market at large."

    Additional PC-DVD Encore 5x Features:

  • Transfer DVD-ROM data at up to five times the speed of the first generation DVD drive
  • Simultaneous connection to PC and TV with composite or S-Video outputs
  • Double scans to 60 fields per second, including vertical and horizontal dynamic interpolation
  • 1280 x 1024 full-screen resolution
  • Interfaces with Dolby Digital devices such as DeskTop Theater 5.1 or Dolby Digital receivers for 5.1 channel Dolby Digital (AC-3) audio
  • Fully supports all popular CD-ROM formats, including CD-Recordable and CD-RW media
  • Blazing CD-ROM drive speed at transfer rate of 32x and 90ms access time
  • Includes the highly-acclaimed title, Wing Commander IV, with DVD video and Dolby Digital audio from Electronic Arts

PC-DVD Encore 5X continues to provide a natural upgrade path for consumers who want to replace their current CD-ROM drive with advanced technology that offers increased speed and capacity, as well as backwards compatibility. Industry experts predict that by the year 2000, sales of DVD will eclipse sales of CD-ROM units*.

DeskTop Theater 5.1 For Movies, Games and Music
Complementing PC-DVD Encore 5X is Cambridge SoundWorks' DeskTop Theater 5.1 speaker system - an industry first - offering affordable, high-performance surround sound for DVD movies, games and music. DeskTop Theater 5.1 consists of an integrated multi-channel amplifier; five compact, shielded satellite speakers (left and right front, center, left and right rear channels); and a subwoofer, all of which deliver extremely rich, high-end Dolby Digital 5.1 surround sound. Unlike "virtual" PC surround sound systems, DeskTop Theater 5.1 delivers accurate, realistic surround-sound quality, regardless of room acoustics or listener position.

DeskTop Theater 5.1 provides Dolby Digital (AC-3) input for accurate playback of movie soundtracks and Dolby Digital encoded computer games. When paired with PC-DVD Encore 5X, or PC-DVD Encore Dxr2, the combination creates an unmatched home theater entertainment experience on the PC. DeskTop Theater 5.1 is ideal for all games that support Creative's Environmental Audio Platform - producing the ultimate gaming experience. The DeskTop Theater amplifier also includes Creative Multi-Speaker Surround technology for enhanced sound quality in games, music and movies. Developed by Creative, this unique technology takes a mono or stereo audio signal, not encoded for surround sound, and produces a surround sound effect by turning it into a 5.1 signal.

Price & Availability
Creative's PC-DVD Encore 5X is available today at the suggested retail price of US$249.99. Cambridge SoundWorks' DeskTop Theater 5.1 speaker system is shipping now at the suggested retail price of US$299.99.

Cambridge SoundWorks, a subsidiary of Creative Technology Ltd., manufactures 39 different models of home stereo, car stereo, home theater and computer speakers. It is the country's first and largest factory-direct stereo company, selling its stereo speaker products and sound systems in its 26 retail stores in Massachusetts, New Hampshire, Maine, Connecticut and California. Its speakers and sound systems are also offered directly to the consumer through its national catalog.

Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the "Blaster" family name. With the new Sound Blaster® PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.

 

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