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Cirrus Logic Selects CRL’s Sensaura® Technology for 3D Audio Effects |
| London, England - October 21,
1998 – Central Research Labs (CRL), a Scipher plc company, today announced that
Cirrus Logic has selected CRL’s Sensaura 3D positional audio technology for use in
Cirrus Logic’s Crystal® PC audio products. Sensaura technology allows the Crystal audio products to provide 3D positional audio effects from just the two speakers found on most multi-media PCs. "Audio quality and game developer support are among the reasons we adopted Sensaura," said Scott McDonald, VP of Audio Products at Cirrus Logic. " We will be shipping our PCI devices with this technology in the near future." Originally developed for the music industry, and used by many recording artists including the late Frank Sinatra, Sensaura has been continually refined to provide very lifelike 3D audio effects. Such audio realism dramatically enhances the multimedia experience on PCs, whether for video and audio playback, or for an immersive PC game. According to Mercury Research, Sensaura technology has been licensed by audio chip vendors who currently supply about 70% of the PC audio chip market, including Cirrus Logic’s Crystal audio products, Yamaha and ESS. Sensaura can now be found on PCs from manufacturers including NEC, DELL, Fujitsu, Dual Group and Compaq. Games developer support includes over 130 games released or currently in development, including Incoming from Rage Software, Jedi Knight from Lucas Arts, Unreal from Epic MegaGames, Need for Speed 3 from Electronic Arts and Plane Crazy from SegaSoft. Sensaura supports the open standard of Microsoft DirectSound3D. About Cirrus Logic Cirrus Logic is a premier supplier of precision linear circuits and advanced mixed-signal chip solutions, the latter of which demand high-performance mixed-signal processing, embedded DSP, algorithms and firmware. The company’s products, sold under its own name and the Crystal product brand, enable high-volume applications in mass storage, communications, consumer electronics and industrial markets. Additional information about Cirrus Logic is available at www.cirrus.com. About CRL & Sensaura A pioneer in the audio industry, CRL can be credited with inventing stereo sound recording in the 1930’s, starting with the foundational research and patent filing of CRL scientist Alan Blumlein on the fundamental principles of modern stereophonic recording (patent GB 394,325; 1931). Formerly the Central Research Labs of EMI Music and now part of Scipher plc, CRL’s 60-year legacy of "world firsts" includes breakthrough work in commercial public broadcast television and the CAT body-scanner, which won the Nobel prize for its inventor. Continuing this stream of innovation, CRL has subsequently developed Sensaura Technology into the definitive standard for 3D audio throughout the 1990’s, transforming stereo into a truly three-dimensional listening experience. Sensaura Technology has been patented by CRL, and forms part of the Sensaura portfolio of intellectual property, with 35 world-wide patent filings to date. # # # Note to editors: Cirrus Logic and Crystal are registered trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders. For further information: Sensaura Farhaan Mirza Tel.: 0181 848 6508 Fax: 0181 848 6565 |
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