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'SSX 3,' 'The Lord of The Rings: The Return of the King' and 'Medal of Honor Rising Sun' Are the First Game Titles Created in THX Certified Development Environment |
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SAN RAFAEL, Calif., Sept. 30 /PRNewswire/ -- THX(R)
Ltd., the leading provider of product certification and venue design
for the entertainment and consumer electronics industries, today
announced the creation of a new sound and visual certification
standard for videogame development environments. Electronic Arts
(NASDAQ:ERTS) is the first company to develop and publish THX
Certified Games using these standards. EA has incorporated the THX
performance standards into its mixing rooms and studios worldwide,
ensuring the quality and integrity of creative content is maintained
at every stage of video game development. The first THX Certified
Games will be "SSX 3," "The Lord of the Rings(TM): The
Return of the King(TM)," which is based on New Line Cinema's
upcoming film, and "Medal of Honor(TM) Rising Sun."
"Working closely with THX to deliver the most stunning and impactful audio and visual experience is another example of EA's innovation and dedication to state-of-the-art technology to deliver the best game experience to our customer," said David DeMartini, vice president and COO of Electronic Arts' Redwood Shores studio. "Providing consistent delivery of high quality audio performance creates an even deeper immersive experience." Leveraging 20 years of experience in film post-production, multi-channel sound reproduction, and professional cinema and studio design, THX is providing EA with the ultimate environment to create next-generation game titles. THX established specifications for room design as well as acoustic and equipment performance to make sure sound and visual quality are consistent in every EA mixing room. EA's creative team can transfer projects between artists, departments and facilities with confidence, knowing that every bit of visual detail and sonic presentation will be maintained all the way through to the end-user's experience. "With sound and image quality becoming such critical elements to the success of video game titles, the environments that games are created in must be built to the highest possible technical standards," said Joseph Vogel, vice president of business development at THX. "THX performance standards provide the optimal environment for sound recording, mixing and image texturizing. They ensure that the vision of EA's art directors, visual artists and audio mixers is captured and faithfully delivered to consumers and gaming enthusiasts." EA GAMES(TM) brand titles that will launch as THX Certified Games include: -- "SSX 3" -- "The Lord of The Rings: The Return of The King" -- "Medal of Honor Rising Sun" -- "Need For Speed(TM) Underground" -- "JAMES BOND 007(TM): Everything or Nothing(TM)" About THX Ltd. THX Ltd. is the founder of quality assurance
programs for superior cinema presentation and the leading provider of
product certification and venue design for the entertainment and
consumer electronics industries. The company was established in 1983
by George Lucas to ensure that the entertainment consumer experienced
films as the director intended. Since then, THX has played an integral
role in the evolution of audio and video standards, defining optimal
performance for the world's premiere hardware manufacturers and
recording and presentation venue designers. Today, THX Certification
assures the finest sound and picture quality for cinemas, mixing
studios, home theatres, DVDs, multimedia products, and luxury
automotive vehicles. For more information, visit www.thx.com. About Electronic Arts Electronic Arts (EA), headquartered in Redwood
City, California, is the world's leading interactive entertainment
software company. Founded in 1982, Electronic Arts posted revenues of
$2.5 billion for fiscal 2003. The company develops, publishes and
distributes interactive software worldwide for video game systems,
personal computers and the Internet. Electronic Arts markets its
products under three brand names: EA SPORTS(TM), EA GAMES(TM), and EA
SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com/
. NOTE: Electronic Arts, EA SPORTS, EA GAMES, EA SPORTS BIG, Need for Speed and Medal of Honor are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The Lord of the Rings; The Return of the King" and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Tolkien Enterprises under license to New Line Productions, Inc. All James Bond related trademarks TM Danjaq, LLC. EVERYTHING OR NOTHING is a trademark of Danjaq, LLC, and United Artists Corporation. Source: THX Ltd. CONTACT: Ann Brighouse, Director of Marketing of
THX Ltd., |
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