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New 400-disc changer features progressive video and Super Audio CD performance

The Sony ES Series DVP-CX777ES player, featuring a 400-disc changer, includes advanced Precision Cinema Progressive(TM) technology and multi- channel Super Audio CD playback. It is also equipped with the industry's first 12-bit, 216 MHz (megahertz) video D/A converter for extended video detail and higher sampling rate.

"The demand for high-quality DVD performance has paved the way for the DVP-CX777ES player," said J.D. Revilla, Product Marketing Manager, Hi-Fi Division, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "This new ES DVD model provides both video and audio enthusiasts with the combination of superior performance and convenience which brings to life the optimal DVD experience. With its 400-disc storage capacity, the DVP-CX777ES player is a unique solution for video and audio enthusiasts to manage their movies and music collection and enjoy their favorite discs in stunning picture and sound rivaling any cinematic experience."

The proprietary Precision Cinema Progressive system featured in the DVP- CX777ES player incorporates Pixel-by-Pixel I/P Conversion technology with separate algorithms for still, slow motion and fast motion video to deliver vivid contrast and brightness and seamless DVD-Video picture quality. The system also includes a Super Sub Alias Filter for better signal-to-noise ratio and V-Edge Compensation to minimize jagged edges on diagonal lines. For added picture quality, the system's Noise Shaped Video(TM) (NSV) circuitry shifts video noise outside the visible frequency range.

Additionally, the DVP-CX777ES player is equipped with the industry's first 12-bit, 216 MHz D/A converter, which minimizes video noise that can interfere with picture quality. The new converter's increased sampling rate allows home entertainment enthusiasts to enjoy improved picture detail. Together, these innovations help minimize video noise, produce exceptional clarity and enhance the overall viewing experience.

Offering multi-channel Super Audio CD playback, the DVP-CX777ES player captures the nuance of every sound -- from choral ensembles to the cries of a rock guitar. Its 5.1 channel audio capability enables clear sound reproduction that will impress the most discriminating audiophiles. It also incorporates a DSD decoder chipset, which is a unique audio processing technology that reads and processes audio data to optimize sound and deliver flawless audio performance.

Movie and music lovers can easily adjust the sound with Multi-Channel Management and speaker distance adjustment functions on the unit's on-screen Graphic User Interface. In addition, the player's Audio-Video Alignment feature eliminates any time delay between picture and sound for a seamless cinematic experience.

In order to deliver flawless audio and video reproduction, Sony has used extensive anti-resonant damping materials. The DVP-CX777ES player incorporates high-strength frame for further signal fidelity. This construction reduces unwanted resonance and vibration, often triggered during optical pickup, which can interfere with a high-quality DVD viewing experience.

The DVP-CX777ES player is equipped with Sony's Precision Drive(TM) 2 with Dynamic Tilt Compensation, which provides fast access and steady tracking by applying a high responsive servo tilt to the pick-up in order to compensate for some imperfections found in some discs.

Unique to the DVP-CX777ES player is its Disc Explorer(R) System. This feature allows fast and easy identification and access of all 400 discs housed in the unit. Using the on-screen Graphic User Interface, collectors can access discs by title, disc type, or genre. Collectors can also create personalized categories for even more detailed disc management and access. The player automatically loads disc information into its memory for instant access and display, providing easy management of growing collections.

The DVP-CX777ES player also incorporates the Jacket Picture function, which records disc jacket pictures that will appear automatically when accessed. If no jacket picture is available, consumers can customize their jacket pictures by freezing any scene on a DVD. These added features are designed to satisfy and exceed the needs of the growing DVD enthusiast population. And finally, the DVP-CX777ES player is likely to become the cornerstone of all home entertainment systems by incorporating RS232C for custom installations.

The DVP-CX777ES is available through authorized Sony retailers, Sony Stores and online at www.sonystyle.ca at a suggested list price of $1,399.

	    Noise Shaped Video (NSV) is a trademark of Analog Devices, Inc.
	    About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver, Calgary, and Montreal, and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, more than 1,200 employees support more than 70 Sony stores and a network of more than 3,000 authorized dealers across Canada.

For further information

please visit us at www.sony.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 961-5595, john_challinor@sony.ca
Monica Salvo, Senior Consultant, Strategic/Ampersand Inc., (416) 495-3740, monica@stratamp.com