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New products feature surround sound capability

In this second generation of ES Series integrated Home Theatre receivers, the five-disc AVD-C700ES and single-disc AVD-S500ES are designed for discerning A/V enthusiasts seeking high performance and convenient component management. Functioning simultaneously as receivers, amplifiers and players -- all in one unit -- the components incorporate such technical advancements as a newly developed high-powered digital drive amplifier, a multi-channel Super Audio CD, full multi-channel bass management and progressive scan output DVD- video playback.

"The demand for surround sound A/V systems to enhance the home theater experience continues to grow," said J.D. Revilla, Product Marketing Manager, Hi-Fi Division, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "Our new ES Series integrated Home Theatre receivers offer extreme convenience by allowing home theater and audio enthusiasts to manage their A/V components from an all-in-one, convenient and easy-to-use system to deliver a gold-standard of performance."

Both the AVD-C700ES and AVD-S500ES models feature an exclusive Precision Cinema Progressive(TM) system that incorporates Pixel-by-Pixel I/P Conversion technology, which uses separate algorithms in still, slow motion and fast motion video to recreate the picture as originally intended by the filmmaker during DVD-Video playback.

The AVD-C700ES and nAVD-S500ES receivers also include a Super Sub Alias Filter for improved signal-to-noise ratio and V-Edge Compensation to diminish jagged edges on unstable, diagonal lines. For a more refined picture viewing experience, the system's Noise Shaped Video(R) (NSV) circuitry eliminates video noise to the peripheral of the visible frequency range resulting in superior video playback.

Additionally, the receivers feature a 12-bit, 108 MHz D/A converter, which produces precise image reproduction by limiting video noise that tends to interfere with picture quality. An increase in the sampling rate creates intricate picture details that will impress home theater lovers and technology savvy consumers. By incorporating these features, the unit minimizes video interference and generates stunning corner-to-corner picture quality.

Both of the new receivers offer multi-channel Super Audio CD playback by using a digital amplifier that directly accepts the digital signal for optimal performance. A precision pulse height volume control is also employed to stabilize the audio data in the digital domain for more seamless sound reproduction across a variety of volume levels.

In order to support the 6.1 channel capability of Dolby Digital(R) EX, Dolby(R) Pro Logic(R) II, dts(R) ES(TM) Discrete 6.1 and dts ES Matrix 6.1 surround sound, these ES receivers incorporate a 6-channel amplifier.

Both of the new receivers are designed to take advantage of the multitude of media variations available. While DVD-Video remains the prominent medium used by DVD users, the receivers give consumers increased flexibility through compatibility with the DVD-R, DVD-RW, DVD+R and DVD+RW formats. In addition, the unit can also read CD, CD-R, CD-RW, CD MP3 and Video CD, as well as Super Audio CD stereo and multi-channel media.

The AVD-C700ES and the AVD-S500ES receivers integrate seamlessly into any home environment configuration. They both use a simple, elegant body with aluminum front panels that complement Sony's television design. The models utilize frame and plate chassis to offset vibration, which may interfere with a component's sound quality. In addition, the new units provide gold plated A/V input terminal plug-ins for superior sound quality.

They also offer convenient operation with easy to use panel controls and an intuitive remote. Their elegant designs save space and integrate seamlessly in any home theater system.

The step-up five disc AVD-C700ES model, with 720 watts of total system power (120 watts x 6), is also equipped with a preprogrammed LCD remote control with learning macro compatibility, offering convenient home theater system management.

The single disc AVD-S500ES unit provides a pre-programmed remote control and offers 600 watts (100 x 6) of total system power.

The AVD-C700ES and AVD-S500ES receivers are available immediately at Sony Stores, authorized Sony dealers or online at www.sonystyle.ca and have suggested list prices of $1,699 and $1,399, respectively.

	    Noise Shaped Video (NSV) is a trademark of Analog Devices, Inc.

	    About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver, Calgary, and Montreal, and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, more than 1,200 employees support more than 70 Sony stores and a network of more than 3,000 authorized dealers across Canada.

For further information

please visit us at www.sony.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 961-5595, john_challinor@sony.ca
Monica Salvo, Senior Consultant, Strategic/Ampersand Inc., (416) 495-3740, monica@stratamp.com