3DsoundSurge Press Release: SRS Labs' Circle Surround Chosen for New Daniel Lee Movie "Star Runner" Soundtrack

SRS Labs' Circle Surround Chosen for New Daniel Lee Movie "Star Runner" Soundtrack

Internationally Acclaimed Director Daniel Lee Adopts the Powerful Technology to Deliver Superior 5.1 Surround Movie Soundtrack

SANTA ANA, Calif., Nov. 24, 2003 - SRS Labs, Inc. (NASDAQ: SRSLa leading provider of innovative audio, voice and semiconductor technology solutions, today announced that Filmko, the motion picture production company producing internationally acclaimed director Daniel Lee’s new film “Star Runner” for release all over the world, including the United States and Europe, has chosen SRS Labs’ Circle Surround as the sound solution for the movie’s 5.1-channel CD soundtrack, which will be released alongside the film today. In addition, SRS Labs will join the Lions Club as a fundraising sponsor for the opening night film and soundtrack release party to benefit kidney patients.

http://www.srslabs.com/csstarrunner.asp

Circle Surround (CS) is the ideal solution for creating 5.1 surround sound music CDs because it is universally compatible with any CD player or A/V receiver. If a listener has a standard CD player and standard stereo speakers, the Circle Surround algorithm actually creates a more detailed and immersive stereo image than regular stereo. For those home theater installations with a 5.1 speaker system, Circle Surround-encoded CDs, such as the “Star Runner” soundtrack, will be decoded into full surround sound by the majority of existing home theater receivers, subject to the limitations of the decoder. To enjoy the most powerful and dramatic surround sound experience, a Circle Surround II (CS II) receiver is suggested, such as those manufactured by Marantz, Kenwood, Theta Digital, Accuphase, or a software DVD player from Orion Studios. Listeners with CS II decoders get the most compelling and rich surround sound while those without decoders will still enjoy a powerful and dynamic stereo sound that they have never experienced before.

“The choice to use Circle Surround was an easy one because, given our diverse markets and geographic location, it was vital for us to use a universally compatible surround sound technology,” said Henry Lai, the soundtrack’s producer. “This represents a major milestone for Filmko that helps bring impressive surround sound to an already action-packed soundtrack.”

Mike Canevaro, director of sales for professional audio for SRS Labs is very pleased to see the technology being used by Filmko and welcomes them to the exciting world of Circle Surround, “Circle Surround is a powerful technology because it can deliver surround sound on ordinary compact discs that can be either decoded by home theater receivers or enjoyed in full stereo by any CD player. The ‘Star Runner’ project makes excellent use of the formidable channel steering, exceptional clarity and full-range bandwidth in each speaker. In short, listeners are in for a real treat with this new soundtrack.”

For information on hardware and software products to deliver Circle Surround, contact Mike Canevaro at 949-442-1070 x3216 or mikec@srslabs.com.

About Circle Surround
SRS Circle Surround (“CS”) is a patented and highly versatile multichannel audio format that supports a wide range of surround sound creation and playback applications. Circle Surround provides the capability to encode up to 6.1 channels of audio for transmission or storage over standard two-channel carriers such as CD and stereo broadcasts. It is backward compatible with mono, stereo and most matrix surround decoders, with playback performance subject to the limitations of the specific decoder; however, optimal results are achieved with a Circle Surround decoder.

Current broadcasters include ABC, CBS, NBC, ESPN, ESPN 2, ESPN HD, FOX, FX, TNT, PBS and over a dozen programs including the 2003 Tony Awards, 2003 ESPY Awards, X Games, NFL and NBA broadcasts. The CS format is the optimum surround solution for television because it enables any network currently telecasting in stereo to now deliver up to 6.1-channel surround sound to its viewers with no change to the distribution or broadcast infrastructure.

Circle Surround decoding is capable of delivering up to 5.1 channels of audio from stereo, matrix encoded or CS-encoded material, while its successor, Circle Surround II (“CS II”) is an even more versatile multichannel decoder, capable of delivering a high performance, 6.1 experience from mono material. CS II technology features patented post-processing techniques to enhance the surround sound experience. These enhancements include SRS Dialog Clarity™, which improves the intelligibility and clarity of center channel information, and SRS TruBass®, which uses patented psychoacoustic techniques to increase bass performance from any playback system, including those with a subwoofer of any size.

The Circle Surround format is capable of transforming CDs, VHS tapes, AM/FM radio or MP3s into incredibly life-like surround sound. It dynamically separates instruments, vocals, and even crowd noises for a multichannel surround experience that rivals studio quality surround remastering. To date, Circle Surround decoding has been incorporated by leading hardware and software manufacturers including: Kenwood, Marantz, Theta Digital, Accuphase, Jaton, M-Audio, Orion Studios and Smart Devices. For information on licensing Circle Surround decoding, contact sales@srslabs.com.

About SRS Labs Inc.
Celebrating a decade in audio technology innovation, SRS Labs has become a recognized leader in the advancement of audio and voice technology. The company works with the world’s top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs’ technologies can be heard through products ranging from televisions, DVD players, cell phones, car audio systems and computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs’ technologies. SRS Labs’ wholly owned subsidiary, ValenceTech, is a Hong Kong-based semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com. The information on the aforementioned website is not incorporated by reference into this press release.

Except for historical information contained in this release, statements in this release, including those by Mr. Canevaro in paragraph four, are forward-looking statements and projections (which include statements concerning plans and objectives of management for future operations) that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise

Source: SRS Labs