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SAN RAFAEL, Calif., March 9 /PRNewswire/ -- The
video game industry's first THX(R) Certified Games received six awards
at the 7th annual Interactive Achievement Awards held in Las Vegas on
March 4 by the Academy of Interactive Arts & Sciences. The four
eligible THX Certified Game titles, which were published by Electronic
Arts, were nominated in 11 categories. The winners included Lord of
the Rings(TM): The Return of the King(TM) and Medal of Honor(TM):
Rising Sun for Achievements in Sound Design and Original Music
Composition, respectively.
"This recognition is testament to EA's outstanding achievements in sound and visual creation," said Mark Tuffy, director of advanced technology at THX Ltd. "We are thrilled to have supported such a talented group of artists and developers through the launch of the THX Certified Games program, and we look forward to building on the program's success to further optimize the video game sound and picture experience." The THX Certified Games program, launched with EA in September 2003, provides game publishers with a quality assurance process for game sound and visual image development. The program defines standards for how audio and video production facilities should be designed and maintained, with the goal of creating consistent technical environments at facilities where game content is produced. Adhering to the THX standards enables sound designers and visual artists to confidently pass content between one another, as well as to disparate development locations, knowing that the artistic detail will be maintained throughout game development. For a complete list of Interactive Achievement Awards winners, visit http://www.interactive.org/awards/ . About THX Ltd. Founded in 1983 by George Lucas, THX Ltd. provides quality assurance standards, technologies and certification programs to ensure the quality and integrity of sound and visual content throughout the evolving digital production chain -- from content creation through presentation. THX(R) Certification is considered a mark of excellence in the entertainment industry, offering THX licensees a powerful tool to drive sales and increase market share. For consumers, it represents a promise that the cinemas they visit and the products they purchase have been evaluated and tested to meet the highest standards for picture and sound performance. A privately held company, THX is independent from Lucasfilm Ltd. The company is headquartered in San Rafael, Calif., and its Digital Works office, offering quality assurance, DVD mastering and post-production services, is based in Burbank. For more information, visit www.thx.com. CONTACT: Ann Brighouse, Director of Marketing of
THX Ltd., Source: THX Ltd. Web site: http://www.thx.com/
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