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| Market leading Diamond Multimedia soundcard swaps 3D audio technology allegiance to Sensaura brand |
Monday, 25th October, 1999 - Sensaura Ltd, today indicated that their 3D positional audio technology is set to become the de facto audio standard for the gaming community by proudly announcing that the recently unveiled Diamond Monster Sound MX400 audio accelerator, by S3 Incorporated, will provide the complete Sensaura feature set. The MX400 uses the Canyon3D DSP chip, manufactured by ESS Technology Inc and is one of many Sensaura-based items available in the global marketplace. Other Sensaura licensees, who, in total, supply in excess of 70 percent of the PC market for audio chips, include the Yamaha Corporation and Crystal Cirrus Logic. "We are delighted that the Monster Sound MX400 will incorporate all of the latest innovations featured in Sensaura 3D Positional Audio technology. Diamond are a recognized industry leader in sound acceleration and the ubiquity of 3D gaming ensures a growing market for their products. We look forward to increasing our co-operation with both Diamond and S3 on future technology products," said David Monteith, Sensaura CEO. The MX400 provides the following Sensaura features:
During the product planning stage of the MX400, Diamond, seeking to identify the most realistic 3D audio technology available, preferred the Sensaura-based Canyon3D chipset ahead of all competing alternatives in blind testing experiments. John Kim, Diamond Developer Relations Manager comments: "At Diamond we always aim to keep ahead of the competition by providing the game player with the best available options. By taking Sensaura 3D positional audio technology on board for the Monster Sound MX400, we truly believe that we have identified the most innovative 3D audio available, not just of today, but also of the future." Sensaura technology is already available on hardware items from companies such as IBM, Dell, Intel, NEC and Guillemot. News that another leading soundcard manufacturer is set to replace its existing 3D audio brand with Sensauras technology, is expected very soon. END Media contacts: Sensaura Ltd Farhaan Mirza, +44 20 8848 6508 Fax: +44 20 8848 6565 fmirza@sensaura.co.uk www.sensaura.co.uk or BWR Public Relations Henry Eshelman or Jennifer Mellios, 310/550-7776 Fax: 310/550-1701 heshelman@bwr-la.com jmellios@bwr-la.com Notes to Editors:
About Sensaura Ltd Sensaura Ltd is at the forefront of audio research both in the PC and the consumer electronics market, presently holding technology licensing agreements with vendors that supply over 70% of the PC audio chip market worldwide, including ESS Technology, Crystal Cirrus Logic and Yamaha Corporation. Scipher Plc is based in the United Kingdom. More information on Scipher and its companies is available at www.scipher.com. Sensaura 3D audio is found on a wide range of hardware products from manufacturers such as Diamond, Guillemot, Intel, IBM and NEC. The Sensaura portfolio of intellectual property at present has 42 worldwide patent filings. It is with these patents that the many Sensaura extensions and proprietary effects such as MultiDrive, MacroFX, ZoomFX and EnvironmentFX are protected. Although now an independent organisation, Sensaura Ltd retains strong links with Central Research Laboratories, EMI's former research centre, of which it was previously a business unit.
About S3 and Diamond S3 (NASDAQ: SIII), makers of the Savage line of 3D accelerators, recently acquired Diamond Multimedia, makers of numerous audio and video products including soundcards, accelerator and the popular RioMP3 Player. |
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