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Sound Blaster Live! Garners PC/Computing's Prestigious MVP Award and Top Industry Accolades

Fifth Consecutive Year Creative Labs Garners MVP for Its Top-of-the-Line Audio Solutions

LAS VEGAS, COMDEX, Nov. 17 /PRNewswire/ -- Creative Technology Ltd. (Nasdaq: CREAF - news) the world's leading provider of multimedia products for the PC, today announced that PC/Computing has awarded its Sound Blaster Live! the Most Valuable Product (MVP) award. This is the fifth consecutive year the company receives the MVP for its top-of-the-line audio solutions. Sound Blaster Live! is the company's premiere audio solution and a key component in its Environmental Audio Platform. Sound Blaster Live! uses Environmental Audio technology to enhance all existing audio content as well as deliver a new level of interactive gaming capability through Creative's widely-supported open API - Environmental Audio Extensions (EAX™).

(See video at http://www.videonewswire.com/play?video=1998111202 )

Creative's Sound Blaster Live! has also received numerous industry awards and accolades including: placement on Window Magazine's prestigious ``WinList,'' PC Magazine's five-star review, PC World's Best Buy; Maximum PC's ``Kick-Ass'' award for a ``10 out of 10'' rated review, PC Gamer's Editor's Choice, All Games Network's ``10 out of 10'' stars review and many others.

Creative's Environmental Audio Platform

Creative's new audio standard, Environmental Audio, takes a systems approach to delivering the Environmental Audio experience - from the processor and Environmental Modeling algorithms, to the speaker systems and the API for gaming software - Creative provides a complete experience with systems for its Environmental Audio Platform. Based on the new Sound Blaster Live! family of audio accelerators, Environmental Audio delivers a completely new way to experience games, music and entertainment on the desktop.

About Creative

Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets.

Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the ``Blaster'' family name. With the new Sound Blaster PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows® titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.

Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

SOURCE: Creative Technology Ltd.