14 December 1999
VideoLogic Systems - a division of Imagination Technologies - has today announced that its
Sirocco speaker system has been granted Millennium Products status by the Design Council
after Prime Minister Tony Blair challenged businesses to show that Britain is the creative
powerhouse of the world.
The news was announced by the Prime Minister at the launch of the fifth tranche of the
Design Council's Millennium Products initiative.
Sirocco, made in the UK by VideoLogic Systems, is a hi-fi quality speaker system
comprising two satellites, a subwoofer and amplifier that manages to achieve remarkable
price points by applying VideoLogic's innovative design skills to the techniques and
components from the hi-fi industry. Sirocco has created a paradigm shift in computer audio
winning accolades from numerous magazines - including the prestigious PC Magazine UK
Technical Innovation Award for Best Multimedia Product - and is widely used for gaming,
MP3 playback and PC music creation. The product's
success has given rise to a range of speakers from VideoLogic built to the same quality
standard as Sirocco, including, Sirocco Spirit, Sirocco Crossfire and Sirocco Pro. Within
the same categories, no other speaker systems come close to the Sirocco family's hi-fi
quality sound.
According to Kevin Dale, Marketing and Sales Director, VideoLogic
Systems, "Sirocco has won numerous accolades from the PC and hi-fi press in the past
year and we are especially delighted to receive this further endorsement from the Design
Council. We are thrilled that as a Millennium Product Sirocco will be included at the
Spiral of Innovation at the Millennium Dome."
Andrew Summers, Chief Executive of the Design Council said: "We offer our warmest
congratulations to Kevin Dale of Imagination Technologies for the selection of Sirocco as
a Millennium Product. We sincerely hope that Sirocco will be a big success for the company
and we hope that Millennium Products status will encourage VideoLogic Systems in further
successful innovations."
For pictures and more information please contact David Harold of VideoLogic Systems on
01923 260 511.
About VideoLogic Systems
VideoLogic Systems - a division of Imagination Technologies - produces a range of
innovative and award winning products in the areas of 2D/3D graphics and sound
acceleration, home audio systems, electronic music, DVD, digital entertainment,
video-capture and video-conferencing. Key products include graphics accelerators based on
PowerVR technology and the Sirocco range of hi-fi quality PC speakers. More information is
available on the VideoLogic Systems web site at www.videologic.com.
About Imagination Technologies
Imagination Technologies Group plc is an international company that develops, licenses and
supplies market-leading 2D/3D graphics accelerator, video and audio products for PCs,
games consoles, arcade entertainment machines and digital set-top boxes. Since it was
founded in 1985, the company has introduced, via licensing arrangements or directly, a
succession of innovative technologies, silicon chips and add-in boards, which have played
a major role in the development of multimedia and computer-based entertainment systems.
Imagination Technologies Group plc has its corporate headquarters in the United Kingdom
and is publicly traded on the London Stock Exchange (FTSE:IMG). More information is
available on the Imagination Technologies web site at www.imgtec.com
Further details:
David Harold/Rebecca Miles tel +44 (0)1923 260 511
VideoLogic Systems fax +44 (0)1923 270 188
Imagination Technologies email david.harold@videologic.com
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