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``The success of the Macintosh line of desktop solutions, coupled with the success of Creative's Sound Blaster Live! audio cards, Nomad portable audio digital players and the WebCam product line, make Mac support a natural for Creative,'' said Craig McHugh, president of Creative Labs, Inc. ``Multiple-platform support is the next step in our long-term PDE strategy. We are focused on bringing a high-quality entertainment experience to mainstream computer users. Mac desktop solutions -- with their elegant, consumer friendly design and engineering -- complement our goal perfectly.''

The award-winning Sound Blaster Live! audio solutions are designed to provide the ultimate in digital audio quality and the company's popular Environmental Audio for an enhanced entertainment experience with music, games, MP3 downloads and other Internet audio solutions.

As part of Creative's initiative to support multiple operating systems, the company has established a dedicated team of engineering and R&D resources.

``The incredible success of iMac and the Power Mac line of computers -- including our new Power Mac G4 -- has opened a whole new world for developers to create Internet-based solutions for the Mac,'' said Clent Richardson, Apple's vice president of Worldwide Developer Relations. ``Creative has a distinguished history as an innovator of computer audio solutions and peripherals and its products are excellent additions to the growing number of consumer products and services available to the Mac community.''

``Cross platform support from PC entertainment companies certainly bodes well for all PC consumers,'' said Tim Bajarin, president at Creative Strategies, Inc. ``Support from PC entertainment companies underscores the potential and great appeal of the Power Mac and iMac desktop solutions for the home computing enthusiast.''

For more information on Creative's Personal Digital Entertainment (PDE) Solutions, please visit our web site at www.creative.com.

About Creative

Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education and productivity tools market. Creative's products are marketed through the OEM, systems integrators and retail channels under a variety of trademarks, including the ``Blaster'' family name. With the new Sound Blaster PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing MS-DOS® and Windows® titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution, research and development being carried our through an extensive, global network of subsidiaries in North America, Europe, Asia and Africa.

This announcement relates to products being launched in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

NOTE: Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other trademarks or registered trademarks are the property of their respective owners.

SOURCE: Creative Technology Ltd.